1851

Whether through surveys, online tracking, social-media monitoring, in-store-purchase monitoring or the many other ways in which brands collect data, it’s no secret that <a href="https://itchronicles.com/big-data/how-do-big-companies-collect-customer-data/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=protecting-consumer-information-in-a-data-driven-marketplace-2712352" target="_blank" rel="nofollow">consumer data is being thoroughly collected, analyzed and aggregated</a> in order for brands to identify marketing opportunities.&nbsp;And while consumer data collection is great for brands, many consumers aren’t on board with their information being shared. According to a <a href="https://www.cbsnews.com/news/truste-survey-more-americans-concerned-about-data-privacy-than-losing-income/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=protecting-consumer-information-in-a-data-driven-marketplace-2712352" target="_blank" rel="nofollow">2016 report from the TRUSTe/National Cyber Security Alliance (NCSA) Consumer Privacy Index</a>, more Americans are worried about their data privacy than they are about losing their primary source of income. What’s more, 89% of those surveyed for the report said they actively avoid companies and brands that they don’t believe protect their data.&nbsp;In today’s marketing atmosphere, brands are increasingly feeling pressure to respond to consumer concerns about how companies are using their data. <a href="https://1851franchise.com/how-mindbody-leverages-data-to-understand-consumer-preferences-and-predict-industry-trends-2712178#most-recent">Collecting, analyzing and aggregating consumer data can be one of the most effective marketing tools</a> — but before brands can do so, they will have to convince consumers that their information is safe.&nbsp;&nbsp;There are a few established methods to assure consumers that their data is <a href="https://1851franchise.com/how-to-bring-your-restaurant-concept-into-the-future-utilizing-technology-in-day-to-day-operations-helps-position-you-ahead-of-the-competition-2712204#most-recent">gathered and used in a way that is safe and secure</a>.Only collect what is necessaryCompanies should only collect the data needed to help them do their jobs. Collecting unnecessary customer data means wasted resources, energy and dollars. Collecting unnecessary data also provides a bigger opportunity for hackers to obtain customer data.Limit who has access to the data&nbsp;Not everyone in the company needs access to customers’ personal information. If employees don’t use the information as part of their daily job duties, then there is no need for them to have access to it. This limits the potential of any information getting leaked.&nbsp;Require passwords and authenticationTo ensure that only the people who are supposed to be using customer data have access to it, require password procedures and strong authentication policies for all customer information, sensitive or not. Companies should also be requiring complex, unique passwords to gain access to customers’ personal information.&nbsp;Destroy information after it’s usedRather than stockpiling every item associated with a consumer’s habits, consider getting rid of data after it’s served its purpose. Doing so can go a long way to reinforce consumer confidence in the company’s safe usage of their information.&nbsp;Let customers know their information is safeInform customers about how you use their data and keep it safe. That doesn’t mean providing a five-page-long privacy statement in indecipherable legalese. Having an accessible, straightforward security statement will help set your customers’ minds at rest.

Protecting Consumer Information in a Data-Driven Marketplace

1851 Franchise

Collecting and utilizing consumers’ data can be one of the most effective marketing tools, but consumers need to know their information is safe. 

protecting-consumer-information-in-a-data-driven-marketplace

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Protecting Consumer Information in a Data-Driven Marketplace

MORE STORIES LIKE THIS