1851

<p>Recent data shows that &ldquo;brand loyalty is alive, well, and living in the hearts of many millennials,&rdquo; <a href="https://www.qsrmagazine.com/exclusives/brand-loyalty-far-dead?utm_campaign=20161110&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-brand-loyalty-is-far-from-dead-7545" target="_blank" rel="nofollow" target="_blank">according to QSR</a>. Surveys from Facebook IQ and Buzz Marketing Group indicated that millennials are just as likely to be loyal customers as Baby Boomers.</p>

<p>&ldquo;Loyalty is far from dead,&rdquo; says Marinn Jackson, head of industry, restaurants, and global marketing services at Facebook IQ to QSR. &ldquo;Millennials want to be loyal to your brand&mdash;but you need to give them a reason to do so.&rdquo;</p>

<p>QSR suggests focusing on the following to increase your business&rsquo;s customer loyalty:</p>

<p><strong>Provide a quality product</strong><br />
Sounds simple enough, right? But in this day and age when there are so many options, now is time to provide a competitive product.</p>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Make customers feel good about your service</strong><br />
When businesses provide great customer service, it sticks. </div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Provide options</strong><br />
Back to the idea of great quality, make sure that you have an array of quality options to keep your customers happy.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Make it kid friendly</strong><br />
Bringing a child to a business, especially a restaurant, can be extra challenging. Make it as easy for parents as possible, and they&rsquo;ll be with you for the long run.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Reach people where they&rsquo;re at</strong><br />
Millennials especially are getting most of their information from their phones and other technology. Make sure you have a strong digital presence to meet people at their level.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><a href="https://www.qsrmagazine.com/exclusives/brand-loyalty-far-dead?utm_campaign=20161110&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-brand-loyalty-is-far-from-dead-7545" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a></div>

<div>&nbsp;</div>

QSR: Brand Loyalty Is Far From Dead

1851 Franchise

Despite what you may have heard, recent data proves that consumers, even millennials, are still positioned for customer loyalty


qsr-brand-loyalty-is-far-from-dead

Lawn Doctor

Happinest-Lawn-Doctor-Franchisee-Ralph-Valle-Profile-Jacksonville-FL-June-2025

From Near-Quit to 7 Figures: Success With Lawn Doctor in Jacksonville, Florida

lawn-doctor-franchise-success-jacksonville

Atomic Wings

Atomic Wings Debuts in Metro East With Fairview Heights Grand Opening

atomic-wings-debuts-in-metro-east-with-fairview-heights-grand-opening

Pet Wants

Pet Wants Shares Expert Tips on Cleaning Pet Gear Safely in the Dishwasher

pet-wants-shares-expert-tips-on-cleaning-pet-gear-safely-in-the-dishwasher

Griswold

Griswold in Andover, Minnesota, Connects Students and Seniors Through Pen Pal Program

griswold-in-andover-minnesota-connects-students-and-seniors-through-pen-pal-program

HomeTeam Inspection Service

Photo of HomeTeam Inspection Service franchisee Max Moarefdoust

Corporate Employee Turned Owner Illustrates the Power of the HomeTeam Model

max-moarefdoust-hometeam-success

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Chick-fil-A Tops Customer Satisfaction Rankings for 11th Year as Challenger Brands Gain Ground

chick-fil-a-tops-customer-satisfaction-rankings-for-11th-year-as-challenger-brands-gain-ground

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Rising Jobless Claims Could Signal Challenges — and Opportunities — for Franchising

rising-jobless-claims-affect-franchising

Hardee’s Lawsuit Highlights the Risk of Going Off-Model in Franchising

hardees-franchise-lawsuit-paradigm-investment-group

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Top 25 Franchise Marketing Leaders: Carol DeNembo — Chief Marketing Officer, Mountain Mike’s Pizza

top-25-franchise-marketing-leaders-carol-denembo-chief-marketing-officer-mountain-mikes-pizza

Brian Curin - Little Kitchen Academy - Franchise Marketing Leaders - 1851 Franchise

Top 25 Franchise Marketing Leaders: Brian Curin — Chief Executive Officer/Chief Marketing Officer, Little Kitchen Academy

little-kitchen-academy-marketing-leader-brian-curin

The Ultimate Guide To Selling Franchises: How to Leverage Franchise Expos

how-franchisors-can-leverage-franchise-expos-to-drive-success

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise

How Vishal Juneja Turned a Family Tradition Into a Paris Baguette Franchise Built on Heart and Community

QSR: Brand Loyalty Is Far From Dead

MORE STORIES LIKE THIS