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<p>Recent data shows that &ldquo;brand loyalty is alive, well, and living in the hearts of many millennials,&rdquo; <a href="https://www.qsrmagazine.com/exclusives/brand-loyalty-far-dead?utm_campaign=20161110&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-brand-loyalty-is-far-from-dead-7545" target="_blank" rel="nofollow" target="_blank">according to QSR</a>. Surveys from Facebook IQ and Buzz Marketing Group indicated that millennials are just as likely to be loyal customers as Baby Boomers.</p>

<p>&ldquo;Loyalty is far from dead,&rdquo; says Marinn Jackson, head of industry, restaurants, and global marketing services at Facebook IQ to QSR. &ldquo;Millennials want to be loyal to your brand&mdash;but you need to give them a reason to do so.&rdquo;</p>

<p>QSR suggests focusing on the following to increase your business&rsquo;s customer loyalty:</p>

<p><strong>Provide a quality product</strong><br />
Sounds simple enough, right? But in this day and age when there are so many options, now is time to provide a competitive product.</p>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Make customers feel good about your service</strong><br />
When businesses provide great customer service, it sticks. </div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Provide options</strong><br />
Back to the idea of great quality, make sure that you have an array of quality options to keep your customers happy.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Make it kid friendly</strong><br />
Bringing a child to a business, especially a restaurant, can be extra challenging. Make it as easy for parents as possible, and they&rsquo;ll be with you for the long run.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><strong>Reach people where they&rsquo;re at</strong><br />
Millennials especially are getting most of their information from their phones and other technology. Make sure you have a strong digital presence to meet people at their level.</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;">&nbsp;</div>

<div dir="ltr" style="line-height:1.38;margin-top:0pt;margin-bottom:0pt;"><a href="https://www.qsrmagazine.com/exclusives/brand-loyalty-far-dead?utm_campaign=20161110&amp%3Butm_medium=email&amp%3Butm_source=jolt&utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-brand-loyalty-is-far-from-dead-7545" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a></div>

<div>&nbsp;</div>

QSR: Brand Loyalty Is Far From Dead

1851 Franchise

Despite what you may have heard, recent data proves that consumers, even millennials, are still positioned for customer loyalty


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