QSR Magazine: 9 Trends That Defined Quick Service in 2017
According to the article, one overall theme for the year was ethical indulgence.
As we begin the new year, it is the perfect time to reflect on trends that dominated 2017. A recent article in QSR Magazine discussed several defining trends from the quick service segment.
These included developing healthier menus featuring plant-based products, reducing the amount of sugar used in beverages, and embracing technology in new ways. Offering something unique, whether it was menu item or restaurant format, was also a popular technique employed by restaurants. Limited time offerings such as the Unicorn Frappuccino from Starbucks attracted lots of attention.
According to the article, one overall theme for the year was 'ethical indulgence,' or helping consumers feel better about their purchases.
“Everyone is looking for a way to feel better about indulging. We increasingly live in an era where everyone needs reasons to indulge,” said Michael Schaefer of Euromonitor International.
Read the full article here.