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Dunkin&rsquo; Donuts has seen a 8.3 percent revenue increase in the third quarter, following its&nbsp;decision to focus on being an on-the-go brand. According to a&nbsp;<a href="http://bit.ly/2yOKQ7S?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-dunkin-donuts-morning-focus-is-paying-off-2704694" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">recent article</a>&nbsp;in QSR Magazine, roughly 60 percent of these sales&nbsp;occurred in the morning hours.&nbsp;

The brand is in the process of streamlining its menu and incorporating a new drive-thru design for stores.&nbsp;&ldquo;Simplification will continue to be a cultural mindset for our system,&rdquo; said president David Hoffman.&nbsp;

In order to become a more beverage centered company,&nbsp;Dunkin&rsquo; Donuts held a promotion called Sip.Peel.Win.,&nbsp;which encouraged customers to&nbsp;purchase hot coffee. Messaging surrounding value for the bacon, egg and cheese croissant also contributed to driving morning sales.&nbsp;

Read the full article&nbsp;<a href="http://bit.ly/2yOKQ7S?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-dunkin-donuts-morning-focus-is-paying-off-2704694" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">here</a>.&nbsp;

QSR Magazine: Dunkin' Donuts' Morning Focus Is Paying Off

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The brand is in the process of streamlining it's menu and incorporating a new drive-thru design for stores. 

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