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QSR Magazine: For Better and for Worse, Yum! Brands Defies Q1 Estimates
Despite a decline in same-store sales, the success of Taco Bell's recent LTO helped the parent company exceed expectations for overall revenue.
For Yum! Brands, Q1 didn't quite live up to company expectations in terms of same-store sales. According to a recent article in QSR Magazine, the brand reported a dip in these sales. However, despite the decline, the brand surpassed expectations for overall revenue goals.
The most profitable brand under the parent company was Taco Bell. A degree of this success can be attributed to the success of the brand's limited time offering, Nacho Fries. The brand faced a challenge this quarter when the CEO left to join Chipotle.
A highlight for KFC was the introduction of delivery opportunities. Through a partnership with Grubhub, fans will be able to access online ordering and delivery from the restaurant. The brand also announced the first woman to play Colonel Sanders, Reba McEntire.
Yum! Brands has announced a renewed dedication to gradually improving the growth of Pizza Hut as CEO Greg Creed says the current rate is unacceptable.
Read the full article here.
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