1851

KFC is targeting a new audience with its latest social media strategy. The brand hired SnapChat celebrity Michael Platco to record his experience at the Thanksgiving Day Parade as Colonel Sanders from the float. During the traditional holiday event, his SnapChat story reached nearly 2 million people, according to a <a href="https://www.qsrmagazine.com/news/kfc-harnesses-power-snapchat?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-kfc-harnesses-the-power-of-snapchat-8790" target="_blank" rel="nofollow">recent QR Magazine article</a>.

&nbsp;&ldquo;While watching the parade is often a&nbsp;Thanksgiving&nbsp;tradition for families, we know there is a large millennial audience that is tuned into social media, and not watching television,&rdquo; says Staci Rawls, director of communications and public relations for KFC U.S. &ldquo;Using an influencer enabled us to reach that audience, extending the parade content beyond the television screen.&rdquo;

Close to 60 percent of Americans between 13 and 38 use SnapChat and seven out of 10 users are millennials. The brand is planning on continuing to target a younger audience with its use of social media with plans to start an Instagram program in January.

<a href="https://www.qsrmagazine.com/news/kfc-harnesses-power-snapchat?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-kfc-harnesses-the-power-of-snapchat-8790" target="_blank" rel="nofollow">Click here</a> to read the full article.&nbsp;

QSR Magazine: KFC Harnesses the Power of SnapChat

1851 Franchise

Targeting a younger audience, KFC looks to SnapChat to increase its influence with millennials. 

qsr-magazine-kfc-harnesses-the-power-of-snapchat

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

kla-schools-of-beachwalk-hosts-admissions-kick-off-celebration

Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

rising-home-insurance-costs-ohio

CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

primetime-fitness-expands-crunch-portfolio-with-capitalsprings-backing

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

ai-is-reshaping-franchising-100-billion-valuations-and-hyper-localized-advertising

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

devhub-meet-the-supplier

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

ricki-oberoi-laynes-chicken-fingers-growth

1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

franchise-deep-dive-sparkle-squad-franchise-costs-fees-profit-and-data

Design with school-aged child standing on pencil with text "Education Franchises" and "<$500K"

Top Education Franchises Under $500K To Explore in 2025

top-education-franchises-under-500k

QSR Magazine: KFC Harnesses the Power of SnapChat

MORE STORIES LIKE THIS