QSR Magazine: Naf Naf Changes Name, Rebrands with Growth in Sight

Naf Naf is taking steps to emphasize its position within the Middle Eastern fast casual segment. According to a recent article in QSR Magazine, the brand has changed its name to Naf Naf Middle Eastern Grill to reinforce its menu offerings.

In addition, the brand has revamped its branding across to board to feature an upgraded logo, new colors and new uniforms for employees. Naf Naf Middle Eastern Grill is also planning to launch its franchising program in the second quarter. 

“It’s almost a whole new rebirth of this brand, which has been so successful over the last nine years. We’re putting a whole new level of energy and talent around this in preparation for our franchising efforts. We’re that ready to start doing this,” said Paul Damico.

With the backing of private-equity firm Roark Capital Group, Naf Naf is positioned for substantial growth moving forward.  

Read the full article here.