QSR Magazine: Roy Rogers Recharges Into the Future

Roy Rogers is updating its restaurants in order to appeal to a younger audience and renew its growth. According to a recent article in QSR Magazine, the franchise is using technological initiatives to upgrade the customer experience and will emphasize the elements that make the brand unique.

One way that they brand will accomplish these goals is through the newly launched mobile app. This offering comes alongside a more mobile-friendly website. This will allow guests to order their meals online and provide a more convenient experience overall. Roy Rogers has also expressed interest in introducing kiosk ordering in restaurants but does not want to stray from the hospitality of employees.

“One of our strengths is our people, so I don't want to go away from that. I just think that we need to leverage that strength in providing a nicer guest experience, and while I think a kiosk might be an element of the guest experience, I hope that it doesn't take the place of our people. That's certainly not what I intend it to be," said co-owner Jim Plamondon. 

The brand is known for their unique Fixin's bar, which allows guests to customize their own order. Plamondon believes that the modern customer is looking for control over his or her experience, and this offering provides the solution.

 Read the full article here. 

Photo courtesy of Roy Rogers's Facebook