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Sonic has decided to steer away from deep&nbsp;discounting&nbsp;of its products. According to a&nbsp;<a href="http://bit.ly/2zfeKkx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-sonic-seeks-more-differentiated-value-promotions-2704611" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">recent article&nbsp;</a>in QSR Magazine, the brand has shifted its focus to promoting products&nbsp;that are more unique to the company in order to entice customers.&nbsp;

&ldquo;Unlike just large bundled offers, our view was that these types of promotions highlight our higher-quality differentiated products,&quot; said&nbsp;CEO Clifford Hudson. &quot;And as a result, as customers use them, they are more likely to drive loyalty, more likely to ensure that our drive-ins are able to offer guests better service because of the nature of those products, the core menu items that operators have been delivering for decades.&rdquo;

Along with this new focus, the brand has eliminated 17 items from its menu and is working to develop healthier items to appeal to consumers.&nbsp;

Read the full article&nbsp;<a href="http://bit.ly/2zfeKkx?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-sonic-seeks-more-differentiated-value-promotions-2704611" target="_blank" rel="nofollow" style="color: rgb(17, 85, 204);" target="_blank">here</a>.

QSR Magazine: Sonic Seeks More Differentiated Value Promotions

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Along with this new focus, the brand has eliminated 17 items from its menu.

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QSR Magazine: Sonic Seeks More Differentiated Value Promotions

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