1851

<a href="http://www.deltacofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">Del Taco</a> has had five consecutive years of growth, with 4.3 and 4 percent growth in 2017 in two separate categories. <a href="https://www.qsrmagazine.com/finance/why-del-taco-thriving-fast-foods-value-war?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">QSR Magazine </a>noted that&nbsp;President and chief executive officer John D. Cappasola, Jr. thinks the surge is due to the taco franchise&#39; pricing approach.&nbsp;

The brand introduced Queso&nbsp;Blanco to its menu in 2017 and was able to achieve more than 6 percent mix in the last quarter. This menu addition lifted traffic due to new menu combinations available to customers at low and mid-tier&nbsp;pricing level.&nbsp;

&ldquo;I&rsquo;m just scratching the surface at this point, product, news, across the barbell is not something we&rsquo;re going to fall short on,&rdquo; Cappasola said when asked about how Del Taco is bridging the gap in its strategy. &ldquo;It&rsquo;s a key strategic pillar for us and our marketing strategy. And we really set our teams up to constantly innovate. We just feel like, right now, if you look at our menu strategy, in totality, where we have the biggest opportunity to grow, is in that mid-tier area of the menu.&rdquo;

The brand has big plans for 2018, including operational improvements, an ad campaign focused on fresh prep, a continued focus&nbsp;on third-party delivery services and an app to build customer relations. The franchise opened 23 restaurants in 2017 and expects to open 25-28 in 2018.&nbsp;

<a href="https://www.qsrmagazine.com/finance/why-del-taco-thriving-fast-foods-value-war?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war-2705927" target="_blank" rel="nofollow" target="_blank">Click here </a>for the full story.&nbsp;

Photo courtesy of Del Taco.&nbsp;

QSR Magazine: Why Del Taco is Thriving in Fast Food's Value War

1851 Franchise

With menu options starting at $1, the brand is catering to consumers at every price point. 

qsr-magazine-why-del-taco-is-thriving-in-fast-foods-value-war

ServiceMaster Restore

ServiceMaster Restore - Disaster Response - 1851 Franchise

When Disaster Strikes, ServiceMaster Restore Moves

servicemaster-restore-disaster-response-carmen-coleman

Children's Lighthouse

How Children’s Lighthouse Stands Out Among Other Children’s Education, Childcare, and Daycare Franchises

how-childrens-lighthouse-stands-out-among-other-childrens-education-childcare-and-daycare-franchises

The Growth Coach

The Growth Coach Franchise Costs, Fees, Profit and Data for 2025

the-growth-coach-franchise-costs-fees-profit-and-data-for-2025

One Hour Heating and Air Conditioning

Why One Hour Heating & Air Conditioning Sees People as the Power Behind Franchise Growth

one-hour-heating-air-conditioning-franchise-growth

Lawn Doctor

Design with photo of John Perry and Lawn Doctor logo

How a 20-Year Industry Veteran Tripled His Sales With a Lawn Doctor Franchise

lawn-doctor-franchise-success-story-john-perry

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

smoothie-king-food-menu-power-eats

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

QSR Magazine: Why Del Taco is Thriving in Fast Food's Value War

MORE STORIES LIKE THIS