Franchise News
QSR: Marco’s Pizza Helps Develop Food Cost Forecasting Tool
Marco’s partnered with the American Restaurant Association to create a forecasting tool.
The pizza segment is easily one of the hottest concepts in the fast-casual industry right now, especially given the segment’s propensity for delivery in a time of on-demand everything. So when Marco’s Pizza partnered with the American Restaurant Association (ARA) to create a food cost forecasting tool, this move is giving the industry potential to take its success to an even higher level.
“With this tool, we are able to forecast store food costs in a way that no one else in the industry has been able to up to this point,” said Marco's vice president Don Vlcek, who spearheaded the project with the ARA. “It’s a game changer for our brand, and will revolutionize the way our industry operates. The ability to provide our stores with far-advanced notice of when they should market certain food items, and the price points at which they market them, gives us a competitive advantage, while still offering customers periodic special deals on the products that they love.”
Don’t Miss the Next Big Franchise Story
Sign up for the 1851 Franchise newsletter to get our biggest stories before everyone else
By signing up, you agree to our user agreement (including class action waiver and arbitration provisions), and acknowledge our privacy policy.
About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
