Franchise News
QSR: New Energy at Arby’s
It’s not just about the meats anymore.
Photo Credit: James R. Martin / Shutterstock.com
Company same-store sales were up 9.8 percent at Arby’s during the first quarter of 2015, the 18th consecutive quarter of gains, according to QSR. Those are impressive numbers for any franchise brand, particularly one as long-standing as Arby’s.
So what’s driving it? Have Millennials suddenly discovered they can’ t live without regular doses of sliced roast beef and Horsey Sauce? Not quite.
QSR reported that energy conservation is a big part of Arby’s’ recent wins. The news source stated Arby’s reduced energy use 11 percent across its 3,400 units from 2011. This number is forecast to be 15 percent by the end of this year. Meanwhile, it’s expected to hit 20 percent by 2020.
Not only is this saving the franchise buckets of cash in energy costs, it’s also appealing to eco-conscious consumers, Millennials chief among them.
“We’re expanding way beyond what everybody’s grandparents knew Arby’s for,” John Bowie, chief operating officer at Arby’s, told QSR. “We’re really 3,400 neighborhood businesses. It makes good sense to do this as members of the human race.”
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
