QSR: Viva Cuba?

Is the former home of Fidel Castro the next hotspot for franchising? That’s the question posed by QSR. The new source recently reported that quick-service restaurants could be among the first American businesses to flood the country now that relations have become normalized between Cuba and the United States.

“In Cuba, the people are [excited] for quick-service brands,” Dr. Jose Oro, head of research for Thomas J. Herzfeld Advisors, told QSR. “In a way, that will be considered a portent of changes in the entire society, a step toward the future.”

As the news source was told by a Havana tour guide, many Cubans have only ever seen American-style hamburgers in pictures. If quick-service restaurants started washing up on Cuba’s shores, it would be a major change, to say the least.

However, there’s no doubt many brands are considering their options when it comes to the country’s fertile yet virgin market.

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