Franchise News
QSR: Voice Activation Spurs an Ordering Revolution
More major brands continue to roll out voice activation ordering technology.
When mobile ordering came to the market, it caught on like wildfire, making it easier than ever for consumers to order food from home or while in transit. Now, restaurants are banking on the same kind of revolution with voice activated ordering through technologies like the Amazon Alexa and Echo, and Google Home.
"The pro of voice ordering is really the convenience," said Domino’s director of digital experience Chris Roeser. "There’s an incredibly low barrier to entry, which means that customers will be able to think it, speak it, and get it. The cons are the learning curve, on both the customer and business side, as well as the fact that we’re transitioning from a world that is very visual to one that may not have a visual fallback."
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
