Franchise News
QSR: When Franchising Just Doesn’t Work
Fast casual Taqueria del Sol shifts gears six years after branching out to the franchise industry
When Atlanta-based Taqueria del Sol began franchising their restaurant, as reported by QSR, they were more focused on pace than on quality. That focus, it turns out, led owners Mike Klank and Eddie Hernandez to close all franchise locations, with the exception of one franchisee in Nashville, who they’ll continue to work with.
“The main thing for us is that the hardest working people in our restaurants are the owners and the GM. And the franchisee didn’t buy into that,” Klank told QSR.
With their sites now focused on expanding within their own company, the fast casual restaurant is gearing up to open new locations in Atlanta and other Nashville locations, which will be run by the Nashville franchisee group they’ve been working with.
Concerned about upholding your company’s values when seeking out new franchisees? Check out president of Franchise Search, Inc. and 1851 contributor Doug Kushell’s column delving into how creating a great job description will lead to the perfect fit.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
