1851

While a sandwich chain CEO collaborating with a musician may seem odd to most, it makes perfect&nbsp;sense to Which Wich CEO Jeff Sinelli. On January 24th, Sinelli held&nbsp;a &ldquo;studio session&rdquo; with musician Kevin Griffin of Better Than Ezra, along with members of Sinelli&rsquo;s team, to brainstorm ideas for the sandwich chain.

This all started when Sinelli met Griffin, who&rsquo;s written hits for artists like Taylor Swift and Train, at an event in late 2016.

&ldquo;As we started to get to know each other, light bulbs started to go off. I said, &lsquo;What if we could take our industry&mdash;hospitality and restaurants&mdash;and get inspiration from the music entertainment industry to create a better product,&rdquo; said Sinelli.

During the &ldquo;studio session&rdquo; they discussed everything from decor to music to names for new sandwiches.

&ldquo;At the end of the day, a restaurant is just a collaboration of creative ideas to attract a consumer,&rdquo; he said. &ldquo;And I&rsquo;m going a different path to get a different result. Because the results that are out there just don&rsquo;t get me out of bed in the morning. What gets me out of bed in the morning is something different. And sometimes music can be a real influencer whether you&rsquo;re working out on a bicycle or you&rsquo;re walking to a restaurant. It really puts a rhythm and cadence in your step or in your feeling.&rdquo;

<a href="https://www.qsrmagazine.com/exclusives/which-wich-gets-beat-competition?utm_source=1851franchise.com&utm_medium=article&utm_campaign=qsr-which-wich-gets-a-beat-on-the-competition-10190" target="_blank" rel="nofollow" target="_blank">Click here to read the full article.</a>

QSR: Which Wich Gets a Beat on the Competition

1851 Franchise

Which Wich CEO Jeff Sinelli collaborated with musician Kevin Griffin of Better Than Ezra to brainstorm ideas for the growing sandwich chain. 

qsr-which-wich-gets-a-beat-on-the-competition

HomeTeam Inspection Service

Photo of home inspectors speaking with another person outside of HomeTeam Inspection Service vehicle

From Inquiry to Ownership: How HomeTeam Inspection Service Paves a Clear Path to Franchising

hometeam-franchise-path-to-ownership

Mellow Mushroom

Art and Economics: How Mellow Mushroom’s Local Commitment Helped Secure Franchise Times Top 400 Spot

mellow-mushroom-franchise-times-400-rank-growth

Sola Salons

Photo of interior of Sola Salons location

How Much Can I Make as a Sola Salons Franchise Owner?

franchise-earnings

SweatHouz

Memberships That Matter: SweatHouz’s Recurring Revenue Model Explained

sweathouz-recurring-revenue-model

Pigtails & Crewcuts

Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

Why Franchisees Are All In: Pigtails & Crewcuts National Convention Spotlights a Business That Builds More Than Just Revenue

pigtails-and-crewcuts-national-convention-2025

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Authority Brands Enters Q4 with Record Momentum

Authority Brands Enters Q4 with Record Momentum, Surpassing 200 New Franchise Owners in the First 10 Months of 2025

authority-brands-enters-q4-with-record-momentum-surpassing-200-new-franchise-owners-in-the-first-10-months-of-2025

Franchises, work-life balance, millennials in franchising, millennials work-life balance

The Best Franchises for Millennials Wanting Work-Life Balance

best-franchises-millennials-work-life-balance

Photo of Papa Murphy's Take 'N' Bake Pizza franchisee Lily Wilford

Entrepreneur: This 18-Year-Old Saves Babysitting Money for College — Then Decided to Buy a Business Instead

18-year-old-franchise-owner-lily-wilford

Amazon outage, AWS outage, Amazon AWS logo

The Day the Cloud Stalled: How Amazon's Outage Impacted Franchise Economy

amazon-aws-outage-franchise-impact-travel-dining-failure

Thursday 1851 Franchise Agg - NASAA’s Noncompete Push

NASAA’s Noncompete Push Puts Franchise Growth on Uncertain Ground

franchise-noncompete-nasaa-advisory-reasonableness-standard

NJCAR v. Ford - New Jersey Supreme Court Limits Standing Under Franchise Practices Act

New Jersey Supreme Court Limits Standing Under Franchise Practices Act

new-jersey-franchise-practices-act-njcar-v-ford

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

image of michael panos and michel panos, owners of mellow mushroom in Atlanta

The Panos Family’s Role in Preserving Mellow Mushroom’s Character — and Expanding in Atlanta

mellow-mushroom-franchise-panos-restaurant-group-metro-atlanta

image of franchise deep dive from 1851 franchise on doody calls franchise authority brands

DoodyCalls Franchise Costs, Fees, Profit and Data for 2025

doodycalls-franchise-deep-dive

Graphic with arm, holding graduation cap, coming out of stack of books

top-tutoring-test-prep-franchises

QSR: Which Wich Gets a Beat on the Competition

MORE STORIES LIKE THIS