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For many brands, social media is a numbers game. They want more followers, more likes, more commenters. In short, they want more. However, as Entrepreneur Magazine contributor Deborah Mitchell highlighted, the quality of social media followers can trump sheer size. In fact, in an informal poll of social media professionals, Mitchell found that, overall, 80 percent quality and 20 percent quantity was the formula for success. "&#8230;[G]one are the days where simply having 'likes' makes a Facebook page relevant or credible," Jarem Atkinson, a social marketing manager, told Mitchell. &#8220;Actual engagement is what creates value for any company, brand, or individual on Facebook. And you can only get real engagement and community by having quality followers." Meanwhile, some industry insiders told Mitchell it may be necessary for brands to forgo some social platforms in order to focus on the quality of others. "It's about focusing on one or two of the best platforms for your business and really building quality connections on those platforms," Diane Leone, founder and digital media strategist for Butterfly Social, said. &#8220;If you try to spread yourself thin, whether it's across all social media platforms or trying to get huge quantities of followers, how will you engage with all of them effectively? I advise clients to go for meaningful engagements." Read the full story <a href="http://www.entrepreneur.com/article/246445?utm_source=1851franchise.com&utm_medium=article&utm_campaign=quality-over-quantity-rules-in-social-too-1733" target="_blank" rel="nofollow" target="_blank">here</a>.

1851 Franchise

Entrepreneur Magazine highlights the importance of quality engagement over raw numbers on social media platforms.

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Quality Over Quantity Rules in Social, Too 

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Children's Lighthouse

Children’s Lighthouse Ramps Up Growth in First Half of 2025 With Strategic Expansions, Franchise Signings, and New Headquarters

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Right at Home

Right at Home® Named a 2025 Top Franchise Brand for Multi-Unit Owners by Entrepreneur Magazine

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Melting Pot

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Lexington Herald Leader: This Restaurant Chain Eyes a Return to Lexington After 10 Years

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Keke's Breakfast Cafe

Keke's Breakfast Cafe - John and Kimberly Ehrhard - 1851 Franchise

Empowering Leadership, One Pancake at a Time: How John and Kimberly Ehrhard Are Building a Franchise Legacy with Keke’s Breakfast Cafe

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Quality Over Quantity Rules in Social, Too

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