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Red Robin Goes On Tour With New Food Truck
The burger brand will travel 9,200 miles in three and a half months
Red Robin Gourmet Burgers Inc. is celebrating its 50th anniversary by hitting the road. According to an article on Nation’s Restaurant News, the restaurant chain recently unveiled the new “Forever Yummm” food truck at its annual leadership conference and is currently en route to visit nine states around country.
The truck took off from Washington, the brand’s home state, and will stop in Oregon, California and Arizona before changing course to hit North Carolina, New York, Michigan and Oklahoma, concluding its journey in Colorado in early April, according to the article.
The article said the truck plans to hand out samples and encourage fans to share their own spins on the signature "Red Robin…YUMMM!” jingle. Top entries will be featured on the campaign’s website, with the best 50 earning 50 years of free Red Robin, according to the article.
Read the whole article here.
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