How the Renovation Sells Team Approaches Home Design Based on Market

Renovations Sells, the fastest-growing, pre-sale home renovation franchise, helps Realtors and homeowners sell their home for the highest amount possible with easy, cosmetic updates before going to market. As home-buying booms in communities across the country, the $419 billion renovation industry has continued to see growth. Renovation Sells is uniquely positioned for success with its proven business model and streamlined process making home listings appeal to Millennials, the majority of homebuyers today. 

“Buyers want move-in ready homes right now — the types of homes they see on social media,” said Briana Gershenzon, Chief Design Officer. “That is what they are used to seeing and that is their expectation, especially as more buyers purchase homes online. Buyers are also willing to pay more for move-in ready homes, and now that inventory is low, sellers can be confident they will get multiple bids above asking price if the home is visually appealing.”  

But sellers don’t always have the money or the time to make those much-needed renovations, which is where Renovation Sells comes in. “Our purpose is to offer affordable and timely renovations, specifically designed for the wants of the future buyer, so that everyone involved — the buyer, the seller and the Realtor — have a great experience,” Gershenzon says.

Renovation Sells owners can be confident they will have all the resources they need to provide these in-demand services to clients. This includes marketing support, project guidance, and most importantly, design expertise that is tailored to their specific market.

“Every new owner goes through a design research phase during onboarding and is supported by a Designer familiar with their local real estate market and the specific preferences of homeowners in the area,” said Gershenzon. “What works in Denver may not work in Dallas, for example. The Designer and franchisee will look at homes that are selling for over asking-price and isolate design trends. They will even go as far as to research local interior designers and see if there are regional style preferences they can emulate on a more affordable budget. By learning those trends, franchisees can feel confident they are putting the best design forward when a project comes through.”

Once a franchisee secures a job, the design is handled by the Renovation Sells corporate team, so franchisees don’t need to have design expertise. “By providing a customized design board for each project's target buyer, our builders don't have to waste time selecting finishes and materials,” said Gershenzon. “We develop the design on their behalf, and they can simply present the options to the client and get to work on the chosen model.” 

Since Renovation Sells franchisees will be working directly with real estate agents, Gershenzon says this design-forward business model is primed to revolutionize the industry.

“We are targeting real estate agents who may be coordinating updating their clients' homes for their clients — they are hiring a painter, hiring someone to refinish the floors,” said Gershenzon. “It is on the agent to pick the paint colors, the light fixtures, the materials. By combining a design-forward service with construction at the middle level, we stand out as a valued partner for Realtors. There are high-end, design-build firms that will bring in a designer for a $200,000 project, but Realtors don’t normally have access to a designer for a $20,000 project. That really sets the franchisee apart, and Realtors love it because it makes them look good, which gets them more clients, and keeps them coming back to us.”

Renovation Sells also works with franchisees’ local vendors to ensure cost-effective and timely updates. “If a franchisee identifies a local vendor they’d like to use, our team will research that vendor and offer selections that will install easily and be aesthetically appealing in that market,” Gershenzon said.

Since launching their first franchisees earlier this year, CEO Michael Valente says the Renovation Sells team has been excited to see how this market-specific design model has proven to work across the country.

“We are taking a forward-thinking approach to real estate, and it is paying off,” said Valente. “Our franchisees are already landing large jobs, and those homes are selling quickly with great ROI for the Realtors in different markets because of the beautiful design put forth by our team. The model works regardless of the area, and the response nationally from the Realtors and homeowners has been amazing. All over the country, it is clear that pre-sale renovations are here to stay.” 

For more information, visit: https://franchise.renovationsells.com/