Renovation Sells’ Newest Owner Is Taking The Stress Out of Presale Renovations in Raleigh, NC

Renovation Sells, the presale home renovation concept, allows franchisees to take advantage of the ever-increasing demand for move-in ready, Instagram-worthy homes. Many buyers seek homes that they will love the minute they move in, rather than ones that will require years of expensive, laborious work. Renovation Sells business owners help prospective sellers meet this demand.

Andy Betourne, the newest Renovation Sells owner in Raleigh, North Carolina, knows this all too well as he sold his home during the peak of the COVID-19 pandemic and real estate boom. However, it was when Andy and his wife wanted to start a family that they found the motivation to do something a bit different with their careers. 

“I wanted to build something of my own and for our family,” Betourne said. “I’ve always wanted to own my own business; I saw firsthand how buying and selling real estate is complicated for everybody — the buyer, the seller, the selling agent. I thought it was particularly tricky on the seller's side. You know your home could use some cosmetic updates and repairs before it hits the market, but you aren’t even sure where to start.”

These days, much of the home buying process was conducted online, and that trend is expected to continue. Prospective buyers will scope out a home through online photos and listings, evaluating its looks and any obvious issues, prior to moving forward with an agent or the seller. When sellers are aware of these obvious areas of opportunity within the home, they often turn to their real estate agent for guidance. 

Renovation Sells provides both the answers and follow-through with a turnkey solution. With his own experience with renovations and knowledge of the competitive Raleigh real estate market, Betourne decided to enter the industry, opening a local Renovation Sells. 

“The Raleigh market is booming — and it’s been booming for years now,” said Michael Valente, the brand’s CEO. “Andy has the opportunity to help agents and sellers get the most out of their homes. He’s going to take a process that can be lengthy and frustrating and streamline it for both the agent and homeowner.”

The company, which specializes in presale home renovations, burst onto the scene in 2021 as one of the most innovative and potentially lucrative new brands in the real estate segment, quickly attracting eager franchise partners and expanding into markets across the country. 

Renovation Sells partners with agents to design and execute cosmetic improvements resulting in quicker, higher-priced home sales. The brand’s business model is built for speed, efficiency and client satisfaction in an industry notorious for lengthy, over-budget projects and overall frustration.

A typical Renovation Sells job averages around $30,000 and takes approximately three weeks to complete. As Renovation Sells owners and real estate agents partner to improve the appeal of the home, cosmetic improvements like painting cabinetry, replacing light fixtures and neutralizing the home’s color palette make listings stand out and entice potential buyers. 

“There’s no one-size-fits-all solution,” Valente added. “Our team carefully studies each market and stays current on every trend and every demographic shift. That gives our franchise owners a real edge in their markets and keeps agents coming back for more.”

With this more personalized approach, owners are able to deliver a revolutionary concept that has the potential to redefine how Americans market and sell their homes.

“That’s what really drew me in,” Betourne said. “I wanted a new concept — something cutting edge but unproven that I could help bring to market. Plus, the professionalism of the corporate partners is outstanding,” he added. “It was a huge factor for me."

The initial investment to franchise with Renovation Sells ranges from $78,208 to $101,142, including a $50,000 franchise fee, making it much lower than most competitors. For more information, please visit franchise.renovationsells.com.