How to Overcome the Fear of Business Ownership and Become a Right at Home Franchisee

Right at Home, the leading in-home senior care franchise, has a trusted brand name and a rock-solid business model in an industry that is poised for massive growth. Even though Right at Home has launched 600 franchise locations across the world, the fear of going into business and taking on risk still concerns some prospective franchisees. 

Fortunately, Right at Home offers a best-in-class training and support program based on years of franchisee input, meaning the only thing prospective owners have to fear is fear itself. 

“Getting cold feet about business ownership is a common, even necessary part of starting a new venture,” said Jen Chaney, the brand’s Vice President of Franchise Development. “Right at Home has hundreds of thriving franchisees because we have a comprehensive training program that prepares them to become business owners, as well as ongoing training and support after they’ve become franchise owners.”

How Right at Home Takes the Fear Out of Franchising 

Entrepreneurs won’t ever find a business without risk, but Right at Home does everything possible to educate and protect its franchisees from those risks. 

“Our training program consists of a hybrid of virtual and in-person lessons,” said Chaney. “With training offices located across the U.S., we offer one-on-one and instructor-led group sessions in addition to training provided directly by current franchisees themselves.” 

Furthermore, Right at Home is a franchisee-centric organization. The training and support teams don’t just onboard franchisees, tell them what to do, and hope for the best. Instead, the brand constantly communicates with franchisees to find out how the training can improve, stay current with trends, and further refine the learning experience. 

“We’re always asking our franchisees, ‘What are some things we could have done to make your training more comprehensive? What could we have covered better to set you up for success?  How can we help you with your professional growth and development?’” said Chaney. 

Right at Home’s Ongoing Support for Franchisees

Right at Home’s coaching doesn’t stop once a franchisee opens their business. Instead, franchisees enter into a community of fellow Right at Home owners, where they have access to conversations on best practices and how to comply with local regulations. 

“Each franchise owner also has an engagement team that provides assistance,” Chaney said. “The team includes a Business Performance Coach, a Business Operations Coordinator, and an Online Marketing Specialist.”

These professional, full-time support staff members aren’t just a stack of business cards that gets stuffed into a franchisee’s pocket. Rather, franchisees can expect in-person support and site visits, according to Chaney. 

“The Business Performance Coach is the one making the in-person visits throughout the year,” Chaney said. “It’s important to have boots on the ground, regularly scheduled calls, and visits to support franchise owners. Regular, consistent communication is paramount to any successful working relationship, and this is 100% the case between Business Performance Coach and franchisee.” 

One of the differentiators of the Right at Home support system is a tech program called RightFocus. According to Chaney, RightFocus is a one-stop-shop for franchisees operating their businesses and a huge administrative time-saver.

“We created one central place that pulls all the data and metrics our franchise owners need to assess their business as a whole,” she said. “Before this program, they had to go to multiple programs and places to gather data and individual reports. RightFocus marries all of that together in one singular place complete with an all-encompassing, easy-to-read dashboard.” 

On top of that, franchisees have access to “The Hub,” an online centralized library of resources they can consult at any time. Overall, the Right at Home team has worked exhaustively to build and continually update a reservoir of resources and support for its franchisees every step of the way. 

Because Right at Home backs its franchisees with everything they need, franchisees can feel certain they’ll never face business challenges alone. 

ABOUT RIGHT AT HOME:

Founded in 1995, Right at Home offers in-home care to seniors and adults with disabilities who want to live independently. Most Right at Home offices are independently owned and operated and directly employ and supervise all caregiving staff. Each caregiver is thoroughly screened, trained, and bonded/insured before entering a client’s home. Right at Home’s global office is based in Omaha, Nebraska, with more than 600 franchise locations in the U.S. and seven other countries. For more information about Right at Home, visit https://www.rightathome.net or read the Right at Home blog at https://www.rightathome.net/blog/.