Sbarro to Introduce New Pizza Recipe with National Tour

Italian-American franchise Sbarro has announced the introduction of a new Neapolitan-style pizza that will replace it's current recipe. The new pizza, which emphasizes all-natural ingredients and freshly-made dough, will go on the road in two antique 1940's pizza trucks, offering a free slice to fans in 25 cities. "By going back to our roots, we're improving what set us apart from the very beginning, great pizza made from quality ingredients and served in a warm and welcoming environment," said James Greco, CEO of Sbarro, in a press release.  "These values and priorities helped grow Sbarro from a single Italian Salumeria to a global restaurant company.  And now, technology has enabled us to offer pizza of the same quality as our original recipe on a national scale." The dual-coast tour kicks off in New York City and Los Angeles with stops in Philadelphia, Pittsburgh, Baltimore, DC, Virginia Beach, Raleigh, Atlanta, Tallahassee, Orlando, Tampa, Fort Lauderdale, Miami, Irvine, San Francisco, San Jose, San Diego, Tempe, Phoenix, Fort Worth, Dallas, San Antonio and Houston. In lieu of charging for a "first taste" of the new pizza on tour, Sbarro will accept donations for the free slices and donate the funds to local area food banks. The new recipe will initially be rolled out to more than 500 U.S. locations before being introduced to Sbarro eateries worldwide.