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After years of focusing on millennials, industries are changing their focus to the next generation, Gen Z. According to a recent <a href="http://www.smartbrief.com/original/2018/02/how-restaurants-and-food-brands-can-win-over-gen-z?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=smartbrief-how-restaurants-and-food-brands-can-win-over-gen-z-2705453" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">SmartBrief article</a>, those born after 1996 command about $828 billion in spending power. This group of digital natives have grown up with phones in their hands and raised with different values than their predecessors. 

&ldquo;For previous generations sustainability, organic, locally sourced ingredients, those weren&rsquo;t part of the conversation. With this audience, those key issues are top of mind and it&rsquo;s important to talk about them,&rdquo; said Marisa Allan, vice president of partner innovation at <a href="https://www.myunidays.com/US/en-US?p=AQI&utm_source=1851franchise.com&utm_medium=article&utm_campaign=smartbrief-how-restaurants-and-food-brands-can-win-over-gen-z-2705453" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">Unidays</a>.

So how do restaurants target this new demographic? Focus on getting them in the door with discounts, clean labeling and utilize in-store signage to drive the impulse buy. 

<a href="http://www.smartbrief.com/original/2018/02/how-restaurants-and-food-brands-can-win-over-gen-z?utm_source=brief&utm_source=1851franchise.com&utm_medium=article&utm_campaign=smartbrief-how-restaurants-and-food-brands-can-win-over-gen-z-2705453" target="_blank" rel="nofollow" style="text-decoration-line: none;" target="_blank">Click here</a> to read the full article.

SmartBrief: How restaurants and food brands can win over Gen Z

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Move over millennials, those born after 1996 are commanding attention.

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