1851

When COVID-19 hit, the majority of businesses across the globe shifted to online platforms and remote working policies. <a href="https://www.forbes.com/sites/stevenbeagelman/2020/10/13/how-franchise-brands-are-adjusting-their-convention-plans-to-adapt-to-a-virtual-world/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-franchise-brands-pivot-to-survive-in-virtual-era-2714179#4e495a6565dd" target="_blank" rel="nofollow">In a recent Forbes article</a>, Founder and CEO of <a href="https://smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-franchise-brands-pivot-to-survive-in-virtual-era-2714179" target="_blank" rel="nofollow">SMB Franchise Advisors</a> <a href="https://www.linkedin.com/in/steve-beagelman-58535210/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-franchise-brands-pivot-to-survive-in-virtual-era-2714179" target="_blank" rel="nofollow">Steven Beagelman</a> shares how this shift to online platforms disrupted the franchise industry and how franchisors were able to keep their franchisees engaged and educated on company updates.For starters, Beagelman says the brand conventions and conferences that typically foster curiosity and forward-thinking conversations have mostly been held via Zoom. This proved to be a blessing in disguise as virtual conferences cost the franchisors a lot less money and resulted in an increase in attendance among the franchisees. Franchisors also increased their communication efforts with franchisees so everyone was on the same page on new policies and information.&nbsp;While morale may be low among professionals due to the lack of socialization, Beagelman recommends franchisors incentivize franchisees to keep them motivated and on track for success.“To further incentivize franchisees, franchisors can send along a care package with branded notebooks, calendars or T-shirts,” Beagelman told Forbes. “Franchisees should feel excited, engaged, appreciated and proud to represent their brand.”If the franchise industry has learned anything from this pandemic, it’s how to be nimble and adapt to new protocols in order to keep business running smoothly. As the franchising world continues to change, it’s important to remember this for the future in order to make quick decisions to keep business on track.<a href="https://www.forbes.com/sites/stevenbeagelman/2020/10/13/how-franchise-brands-are-adjusting-their-convention-plans-to-adapt-to-a-virtual-world/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=forbes-franchise-brands-pivot-to-survive-in-virtual-era-2714179#4e495a6565dd" target="_blank" rel="nofollow">Read the full article at forbes.com.</a>

Forbes: Franchise Brands Pivot to Survive in Virtual Era

1851 Franchise

Founder and CEO of SMB Franchise Advisors Steven Beagelman discusses how franchisors have had to adjust to online platforms to communicate with franchisees.

forbes-franchise-brands-pivot-to-survive-in-virtual-era

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Forbes: Franchise Brands Pivot to Survive in Virtual Era

MORE STORIES LIKE THIS