Forbes: The Value in Franchise Trade Shows for Franchisors and Franchise Candidates

In a recent column for Forbes, Steve Beagelman, Founder and CEO of SMB Franchise Advisors, explored the value in franchise trade shows including the beneficial face-to-face communication.

“Franchise trade shows provide the opportunity for franchise sales professionals to meet prospective franchisees face-to-face to discuss the merits of their brand or company, an opportunity that still holds extreme value for candidates looking to navigate through an exorbitant amount of industry sectors and concepts,” says Steve.

Steve talks about how franchise trade shows are a great resource for getting exposure for brands, generating interest in their concept and helps to generate leads.

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