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With mobile video advertising increasing 145 percent with $4.2 billion dollars spent in 2018, it&#39;s crucial for brands to understand the effects of their efforts. <a href="https://www.prnewswire.com/news-releases/how-to-make-six-second-ads-work-harder-300744066.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-finds-6-second-video-ads-have-huge-mobile-reach-2708397" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">A recent study</a> conducted by media platform Teads in conjunction with researcher Realeyes analyzed 166 6-second creatives from 75 brands to determine the effectiveness of short-form ads.

Results indicated that short-form video ads play better when it comes to viewership with an average view-through rate of 55 percent on mobile devices, but their long-form counterparts score significantly better when it comes to building a narrative and eliciting emotions.

As part of its analysis, Teads impressed upon brands that a call to action is &ldquo;vital&rdquo; to drive better engagement, noting just 16 percent of the short-form ads the study incorporated a call to action.

&quot;With mobile now the dominant device in our lives, marketers know that 30 second TV spots will no longer cut it for engaging video ads on the small screen,&rdquo; said Teads Global VP of Research and Insights Caroline Hugonenc. &ldquo;However, what this research reveals is that simply making an ad shorter won&#39;t necessarily guarantee performance if the emotional connection is lost.&rdquo;

Read the full release about the results of the study <a href="https://www.prnewswire.com/news-releases/how-to-make-six-second-ads-work-harder-300744066.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-finds-6-second-video-ads-have-huge-mobile-reach-2708397" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Teads, Realeyes, Mobile video ads, short-form video advertising

Study Finds 6-Second Video Ads Have Huge Mobile Reach

1851 Franchise

Media platform Teads and researcher Realeyes determined that despite having little emotional impact, 6-second video ads garner impressive mobile viewership.

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