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According to a recent study by MGH, a restaurant marketing agency, 89% of American diners have social media accounts&mdash;and they use them to determine where to eat. <a href="https://www.qsrmagazine.com/news/study-nearly-50-percent-diners-influenced-social-media?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-shows-45-of-diners-try-new-restaurants-because-of-brands-social-media-2709724" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">QSR Magazine</a> reports that an impressive 45% of U.S. diners surveyed have gone to a restaurant for the first time under the influence of a brand&rsquo;s social media post, and 22% said a post was what convinced them to go back for more.

&ldquo;For restaurant marketers, it&rsquo;s clear that high-quality social media content, along with active engagement practices, still has great relevance to consumers,&rdquo;&nbsp;QSR&nbsp;quotes Ryan Goff, Executive Vice President and Social Media Marketing Director at&nbsp;MGH. &ldquo;When done right, social content marketing can have great influence over where diners choose to spend their hard-earned money.

Of course, not every post whets every tweeter&rsquo;s whistle. The survey found that 21% of respondents have been deterred from patronizing a restaurant due to its social media presence, with 13% saying posts have deterred them from going back to a place they&rsquo;ve tried before.

Read the full writeup <a href="https://www.qsrmagazine.com/news/study-nearly-50-percent-diners-influenced-social-media?utm_source=1851franchise.com&utm_medium=article&utm_campaign=study-shows-45-of-diners-try-new-restaurants-because-of-brands-social-media-2709724" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

Study Shows 45% of Diners Try New Restaurants Because of Brands' Social Media

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MGH’s survey of over 1,000 U.S. adults indicates that quality posting can go a long way.

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Study Shows 45% of Diners Try New Restaurants Because of Brands' Social Media

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