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Taco Bell Harnesses the Power of Mobile Apps
Mexican fast-food chain looks to increase customer loyalty with new mobile program.
Taco Bell is thinking outside the bun yet again. The fast-food giant is following up the debut of its new mobile ordering app with the introduction of an app-based customer loyalty program.
“We’re thinking of our experience as more of a game and less your traditional punch card,” Tressie Lieberman, senior director of digital platforms and social engagement at Taco Bell, told Bloomberg.
While details on the loyalty app are still scarce, Liberman said the app is designed to get customers “coming back time and time again.”
The Mexican restaurant chain reported that its mobile ordering app has been downloaded nearly 2.5 million times, helping boost same-store sales by 6 percent during the fourth quarter of 2014.
Read more here.
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About the Author
Nick Powills
FollowNick Powills, CFE, founded No Limit Agency in 2008 and serves as Chief Brand Strategist for the Chicago-based firm. No Limit is a full-service communications agency that establishes and elevates brands by bridging Public Relations, Social Media, Marketing, Advertising, Digital, and a lot of creativity, to best strategize well-rounded and successful campaigns for 50+ global franchise brands. By presenting visionary ideas and building real relationships, No Limit is able to create effective media branding strategies to help companies grow. Nick currently leads a staff of writers, media strategists, designers, social media experts and digital producers in an office think-tank where brands are humanized for strong, compelling media stories. Prior to starting No Limit at the age of 27, Nick spent four years working at a franchise PR agency where he mastered the art of building rapport with media outlets and creating newsworthy pitches for earned media placements. He holds a Bachelor of Journalism from Drake University in Iowa.
