1851

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. <a href="http://franchise.qualicare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Qualicare</a> was a best of the best, tied for 8th overall with a score of 7.25.

The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">No Limit Agency*</a>; Batchelor, CEO and Jack Monson, Director of Digital Strategy, of <a href="http://qiigo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Qiigo</a>; Michelle Rowan, President of <a href="http://franchisebusinessreview.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Franchise Business Review</a>; Craig Slavin, CEO of <a href="http://franchisenavigator.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Franchise Navigator</a>; Jamshaid Hashmi, CEO of <a href="http://clicktecs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">ClickTecs</a>; Kay Ainsley, Managing Director of <a href="http://msaworldwide.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">MSA Worldwide</a>; Keith Gerson, President of <a href="http://franconnect.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">FranConnect</a>; Stan Friedman, President of <a href="http://frmsolutions.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">FRM Solutions</a>; Steve Beagelman, CEO of <a href="http://smbfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">SMB Franchise Advisors</a>; and Todd Bingham, President of <a href="http://pinnaclefd.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Pinnacle</a>. Each judge was tasked with judging hundreds of submissions, from which they awarded 75 standout franchise development websites with a gold, silver or bronze designation.

The judges had this to say about <a href="http://franchise.qualicare.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=team-of-12-franchise-experts-evaluates-200-websites-announces-8th-place-qualicare-2703187" target="_blank" rel="nofollow" target="_blank">Qualicare&rsquo;s franchise development site</a>:

Rowan: This site prominently features a high-level snapshot of the type of person who is the right fit, followed immediately by videos with franchisees and supported with third-party (Franchise Business Review) validation. The site gives the impression that the brand is very invested in finding the right franchisees--not just selling. It&rsquo;s a welcome break from the cliche &quot;worker in branded polo shirt with an elderly client&quot; photo on the landing page. It stays true to the &quot;passion&quot; motivator of senior care but also focuses on the business points that set them apart.

Beagelman: I liked the use of cutting-edge technology, the steps to ownership section, and that the chat functionality was subtle but available.

Friedman: This site has a modern look, easy navigation and good information.

Slavin: Make a difference! Although, this can be a huge trap because the profile of franchisee in the senior care space is not a caregiver.

Monson: Great / easy call to action (text number!).

Hashmi: I like the unique way they outlined &lsquo;How to Become a Franchisee&rsquo;.

Batchelor: Phone call to action. The biggest win for them is the option for texting rather than calling (just be sure they can measure the results).

Fitzgerald: Another nice design with great use of video with franchisee testimonials. Provided strong messaging as to why they are a great opportunity.

Qualicare | Team of 12 Franchise Experts | 1851 Franchise

1851 Franchise

Franchise Development Websites: Best of the Best Ranked

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