Tech-Focused Content Marketing Agency Mainland Hires Growth Expert Dan Rothfeld as President

Mainland*, the marketing consultancy behind industry-disrupting content marketing platforms 1851 Franchise, Estatenvy and Room 1903, has announced the appointment of Dan Rothfeld as president. 

“We are on a mission to bridge all forms of marketing, including PR, digital, marketing and content, under a single, comprehensive technology platform,” said Nick Powills, CEO of Mainland. “We have been growing steadily while expanding and diversifying our team, which is now based in more than 20 states, and we are ready to build on that momentum with an aggressive strategic growth plan.”

Rothfeld first made a name for himself in the business world at Spherion, a pioneer in the staffing- and workforce-solutions industry. Rothfeld helped Spherion establish a global network of professional niche staffing businesses, including IT, legal, finance and accounting. In the years that followed, Rothfeld became one of the most sought-after business-growth experts in any industry, helping lead two businesses, including the massive hospitality brand Choice Hotels International, to successful IPOs. Rothfeld has also helped lead businesses in different verticals to successful private equity exits.

Now, Rothfeld is bringing his wealth of experience in business growth to Mainland, where he hopes to leverage the agency’s unique content marketing strategy and technologies to scale the company rapidly over the next five years.

“Over the last fifteen years, I’ve become much more technology-focused, and that’s what really drew me to Mainland,” Rothfeld said. “Mainland has carved out an incredibly valuable niche in the marketing world, initially in franchise marketing, by developing uniquely effective technological platforms to help brands tell their stories. That’s an extremely powerful point of differentiation from other PR and marketing firms, and I couldn’t be more excited to help leverage that point of differentiation as the agency establishes new verticals in new industries.”

Rothfeld has helped brands in segments as diverse as hospitality (Choice Hotels International),  legal services (US Legal Support) and drone technology and software (Measure UAS), reinvigorate their development strategies and dramatically increase their revenues. Rothfeld is also an accomplished investor in franchising, real estate and even Broadway musicals (Rothfeld’s stake in the award-winning Kinky Boots and War Horse make him Mainland’s first employee with a Tony).

“I have had a long relationship with Dan, and have watched as he has grown many different companies and verticals,” Powills said. “We look forward to seeing him apply his wealth of experience to our operations.”

“If you look at my career, it’s always been about scaling and maximizing growth opportunities,” Rothfeld said. “In that respect, Mainland is the perfect next step. Nick has built an incredible formula for success, and I’m so excited to help the team leverage that formula across new verticals so we can take full advantage of the company’s excellent positioning.”