TechCrunch: Instagram will show more recent posts due to algorithm backlash

Today, Instagram announced a major change in their algorithm. In a move to keep the app fresh, TechCrunch shared, newer posts will now appear at the top of users' feeds and the option to manually auto refresh will now be available so users are not bumped to the top of their feed when scrolling. 

Kevin Weil, VP of Product at Instagram stated in a tweet, We're working every day to improve your Instagram feed—with your feedback top of mind! We want to start talking more about what we're changing and why. Today is our first step, focused on making the feed fresher, with newer posts closer to the top.

The update will help brands' posts be viewed by more users because the previous algorithm penalized promotional-type posts. 

The change comes on the heels of the apps parent company, Facebook, fighting the Cambridge Analytica scandal announced earlier this week and ongoing complaints regarding the site's algorithm. 

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