TechCrunch: Yelp Acquires Wi-Fi Marketing Company Turnstyle Analytics For $20 Million

Yelp announced Tuesday morning it was acquiring a Wi-Fi marketing company that allows businesses to connect with their customers over a free Wi-Fi network.

The move is aimed to expand the types of business marketing services Yelp aready offers.

The Toronto-based company Turnstyle Analytics was founded in 2012 and supports nearly 3,500 business in the U.S. and Canada, including Burger King and Subway. The service offers insights into customer behavior, visits and more based on free guest Wi-Fi logins.

“We’re excited to expand our product offering for local businesses through this acquisition. Turnstyle helps connect businesses to consumers through free public Wi-Fi, and is an effective retention and loyalty program that helps businesses be more successful,” said Jeremy Stoppelman, Yelp co-founder and chief executive officer, in a statement.

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