1851

During the franchise development process, Discovery Day is a time for franchisees to learn more about the brand they are prospective buyers of. Here, franchisees can “discover” information they might not have found yet and get more questions answered by the franchise’s leadership team.&nbsp;Franchisees are usually brought to corporate headquarters and encouraged to bring their family members along. The day consists of interactions with key players and education on the ins and outs of the brand. During this time, the franchisor will try to prove that it is the best option for attendees to invest in.&nbsp;<a href="https://www.linkedin.com/in/austin-michael-james/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=what-is-discovery-day-and-do-you-need-to-attend-2721860&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-abcs-of-franchise-discovery-days-what-to-expect-2723319" target="_blank" rel="nofollow">Austin James</a>, director of franchise development at&nbsp;<a href="https://buzzfranchisebrands.com/?utm_source=1851franchise.com&amp%3Butm_medium=article&amp%3Butm_campaign=what-is-discovery-day-and-do-you-need-to-attend-2721860&utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-abcs-of-franchise-discovery-days-what-to-expect-2723319" target="_blank" rel="nofollow">Buzz Franchise Brands</a>, calls Discovery Days a “two-way interview” between the franchise brand and franchisees.&nbsp;<a href="https://1851franchise.com/what-is-discovery-day-and-do-you-need-to-attend-2721860#most-recent-stories">He said that</a>, much like a job interview, these events are an opportunity for someone to find out if a brand is a good fit for them and likewise for the brand.&nbsp;“After our Meet the Team days, we speak to every single person on our side that the candidate met with and get feedback about that individual,” he said.&nbsp;With that said, here are the ABCs and DEFs of franchise Discovery Days.&nbsp;<h3>A: An Introduction to the Brand</h3>Franchise Discovery Days typically begin with an introduction to the brand's history, mission and core values. Franchise representatives and key members of the team will provide insights into the journey that led to its current success and its place in the market.<h3>B: Behind-the-Scenes Operations</h3>One of the highlights of the Discovery Day is the chance for an exclusive peek behind the curtain into the franchise’s operations. For example, this could include visiting an operating franchise location, touring the headquarters and witnessing how the business runs on a day-to-day basis.&nbsp;<h3>C: Connecting with Key Players</h3>Discovery Day is an opportunity to meet and interact with important players in the franchise organization. This can include senior executives, operational staff and other franchisees. Prospective franchisees can ask these individuals questions and gain insight they might not have had otherwise. It is also a chance to build key relationships before starting operations.&nbsp;<h3>D: Detailed Financial Insights</h3>While financial aspects are often discussed during earlier stages of the franchising process, Discovery Day allows prospective franchisees to go deeper into the financials. Franchise representatives will walk through the investment costs, ongoing fees and potential revenue streams.&nbsp;<h3>E: Engaging Training and Support Discussions</h3>Franchisees can expect to learn about the training programs offered by the franchisor and what that looks like for both initial onboarding and on an ongoing basis. This is an important part of the event because franchisees can really understand how the franchise will equip them with the tools for success.&nbsp;<h3>F: Franchisee Success Stories</h3>Franchisee panels and success story presentations provide insight into the experiences of those who have already gone through the franchising process with the brand. These firsthand accounts can provide valuable insights into the challenges, rewards and what the day-to-day reality of operating a franchise looks like.&nbsp;Franchise Discovery Day is an essential step in the franchising process. From understanding the brand's history to meeting key players and learning about financials and training, this important event will provide franchisees with enough information to make the all-important decision in their entrepreneurial journey.&nbsp;

The ABCs of Franchise Discovery Days: What To Expect

1851 Franchise

Discovery Days are an essential part of the franchise development process where franchisees can get an in-depth, behind-the-scenes look at a brand. 

the-abcs-of-franchise-discovery-days-what-to-expect

Comfort Keepers

Comfort Keepers - Midyear Press Release 2025 - 1851 Franchise

Comfort Keepers® Hits Mid-Year Stride With Strong Franchise Growth and Rising Demand for In-Home Care

comfort-keepers-franchise-midyear-momentum-2025

petbar

petbar - Garrett Dewan - Why I'm Investing - 1851 Franchise

Why Garrett Dewan Is Choosing To Reinvest in petbar

petbar-franchise-austin-garrett-dewan-multi-unit

Paris Baguette

NJBIZ: Paris Baguette Ramps Up Expansion With New Franchises, Facility and 2030 Growth Target

njbiz-paris-baguette-ramps-up-expansion-with-new-franchises-facility-and-2030-growth-target

Busy Bee Jumpers

Top 10 Reasons To Buy a Busy Bee Jumpers Franchise in 2025

top-10-reasons-to-buy-a-busy-bee-jumpers-franchise-in-2025

Home Halo

home-halo-former-athletes-frachisees-image

Why Former College Athletes Can Make Winning Home Halo Franchise Owners

former-college-athletes-home-halo-franchise

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Wendy's CEO Kirk Tanner Steps Down - Breaking News - 1851 Franchise

Wendy’s CEO Kirk Tanner Steps Down Amid Challenges, Leaving Franchisees Facing Uncertainty

wendys-ceo-transition-kirk-tanner-franchisee-uncertainty

"Come in, We're OPEN" sign against abstract background

Small Business Optimism Dips, Raising Concerns for Franchise Owners

small-business-optimism-dips-raising-concerns-for-franchise-owners

Photo of Roof Scientist truck and trailer

Roof Scientist Expands Into Northern Indianapolis as Entrepreneur Dale Speckman Launches New Business in Fishers

roof-scientist-expands-into-northern-indianapolis

Image of Donald Trump pointing with red stripes in the background

August 1 Tariff Deadline Is Said to Have ‘No Extensions’: What This Could Mean for Franchises

august-1-tariff-deadline-franchise-impact

What June’s Jobs Report Means for the Franchise Industry

what-junes-jobs-report-means-for-the-franchise-industry

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores - Agg - 1851 Franchise

Hooters Leans Into Franchising With Closure of 30 Company-Owned Stores

hooters-franchise-model-company-owned-closures

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

The Ultimate Guide to Selling Franchises: How To Create a Strong Incentive

how-to-build-strong-incentives-to-attract-prospective-franchisees

Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

From Corporate Careers to Community Roots: Kansas Couple Revitalizes Local Childcare With Children’s Lighthouse

kansas-couple-opens-childrens-lighthouse-gardner-olathe

From Prescriptions to Pastries: Kari Khandelwal Creates a Comforting Community Bakery 

The ABCs of Franchise Discovery Days: What To Expect

MORE STORIES LIKE THIS