1851

The world of franchising is rife with intense competition, no matter the industry. To the unfamiliar reader, picture &#8220;The Hunger Games,&#8221; sans the gore. It can feel even more cutthroat if you&#8217;re new to franchising. We do, however, have some good news for fledgling franchisors: A solid franchise website can help level the playing field. Here is a list of dos and don&#8217;ts to help you get off on the right foot. Dos <ul><li>Lay your website out vertically, ideally on a single page.</li><li>Make it responsive! This simply means the layout of your site will adapt itself to any device that the user is on.</li><li>Place your contact form above the fold, meaning that it&#8217;s visible before the user starts scrolling.</li><li>Showcase your franchisee&#8217;s testimonials. There&#8217;s nothing more powerful than having someone else share his or her positive experiences about franchising your brand. We recommend at least three.</li><li>Have a locations map that clearly shows where your single or multi-unit franchise opportunities are available.</li><li>Provide a quick snapshot of your franchising process - from submitting a lead all the way to the signing of the franchise agreement.</li><li>Create a detailed FAQ section. Your lead will have a ton of questions when they land on your page, so be sure to cover all the obvious queries prior to that initial phone call or in-person meeting.</li></ul>&nbsp; Don&#8217;ts <ul><li>Don&#8217;t overwhelm the user with paragraphs upon paragraphs of content. People&#8217;s attention spans are short, so your copy should follow suit.</li><li>Don&#8217;t use too many fields on your contact form because the last thing you want is to discourage a potential lead from submitting an inquiry. Name, email address, phone number and &#8220;leave a message&#8221; fields should suffice.</li><li>Don&#8217;t be shy about breaking down your initial investment costs. This is an effective way of weeding out underqualified candidates.</li><li>Don&#8217;t get into trouble with the FTC! You can&#8217;t promise or disclose any numbers that aren&#8217;t listed on Item 19 of your Financial Disclosure Document. Also, remember to add a legal disclaimer on the footer of your website stating the information on your site is not intended as an offer to sell. Ask your franchise attorney for the specific language and simply copy and paste it in.</li><li>Please don&#8217;t build your franchise site on your own. Hire a professional designer, developer and SEO expert to ensure you cover all the angles.</li></ul><div>Here are some franchise sites that we are particularly fond of: <a href="http://www.backyardburgersfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Back Yard Burgers</a> <a href="http://maidright-homebasedbusiness.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Maid Right</a><div><a href="http://www.mooyahfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">MOOYAH Burgers, Fries, Shakes</a></div> <a href="http://www.dunkinfranchising.com/franchisee/en.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Dunkin&#8217; Donuts</a> <a href="http://www.rightathomefranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Right at Home*</a> <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-dos-and-donts-of-franchise-websites-1495" target="_blank" rel="nofollow" target="_blank">Which Wich</a></div>

1851 Franchise

A great website can make all the difference.

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The Dos and Don'ts of Franchise Websites  

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Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

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HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

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KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

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Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

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CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

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Potbelly to be Acquired by RaceTrac in $566 Million Deal 

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Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

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Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

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McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

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Power Eats: Smoothie King Rolls Out Food Nationwide To Fuel Franchise Growth

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Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

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AI Is Reshaping Franchising: $100 Billion Valuations and Hyper-Localized Advertising

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1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

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Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

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DevHub - Meet the Supplier - 1851 Franchise

DevHub: Scalable Digital Marketing for Franchises and Multi-Location Brands

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Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Multi-Unit Wendy’s Operator Signs 12-Unit Deal With Layne’s Chicken Fingers

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1851 Franchise Deep Dive graphic with Sparkle Squad logo

Sparkle Squad Franchise Costs, Fees, Profit and Data for 2025

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Top Education Franchises Under $500K To Explore in 2025

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The Dos and Don'ts of Franchise Websites

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