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Podcasts have experienced a <a href="https://www.podcastinsights.com/podcast-statistics/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">boom in popularity this year</a>, with an increase of <a href="https://www.nytimes.com/2019/03/06/business/media/podcast-growth.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">20 million weekly listeners</a>. According to the <a href="https://www.nytimes.com/2019/03/06/business/media/podcast-growth.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">New York Times</a>, nearly half of the people in the United States have listened to at least one podcast. The explosively popular true-crime podcast Serial revolutionized the genre, leading to a <a href="https://www.rollingstone.com/culture/culture-lists/beyond-serial-10-true-crime-podcasts-you-need-to-follow-93729/true-crime-garage-99476/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">number of copycats</a>, one of which was McDonald&rsquo;s.

If there is an opportunity for successful marketing, brands will find it. Last year, McDonald&rsquo;s released <a href="https://www.marketingdive.com/news/mcdonalds-dips-into-podcasts-for-another-szechuan-sauce-promo/517472/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">&ldquo;The Sauce&rdquo;</a>, a three-episode investigative podcast that was meant to dive into the company&rsquo;s <a href="https://www.marketingdive.com/news/update-mcdonalds-gets-burned-by-rick-and-morty-fans-as-sauce-promo-back/506797/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Szechuan sauce debacle</a>. In a stroke of marketing genius, McDonald&rsquo;s beat other podcasters to the punch, leading to a viral, entertaining increase in brand awareness and followers. In fact, within a day of its release, &ldquo;The Sauce&rdquo; broke into the iTunes top-100 podcast chart.&nbsp;

Many brands in the fitness and wellness segment are also getting into podcasting, bringing their self-help and motivation skills into the listener&rsquo;s ears. Morgan Kline, the founder of <a href="https://burnbootcamp.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Burn Boot Camp</a>, hosts a podcast named <a href="https://podcasts.apple.com/us/podcast/coffee-kettlebells/id1370122914?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Coffee &amp; Kettlebells</a> to discuss hot topics in nutrition, fitness, health and self-love.&nbsp;

Of course, there are also plenty of unbranded podcasts that feature in-depth analysis of the branded, franchising world, including 1851&rsquo;s very own <a href="https://www.youtube.com/channel/UCxLihJCwGTJGBMFM7rAAZbg?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">Live to Tell podcast</a>.&nbsp;

Before you know it, your favorite pizza chain may be providing the entertainment for your daily commute.

To read the recent New York Times article on the subject, click <a href="https://www.nytimes.com/2019/08/20/business/media/branded-podcasts.html?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-mcpod-are-branded-podcasts-the-next-big-thing-2710805" target="_blank" rel="nofollow" style="text-decoration-line:none" target="_blank">here</a>.

The McPod: Are Branded Podcasts the Next Big Thing?

1851 Franchise

It was only a matter of time before brands jumped aboard the podcast train, creating ads people actually want to listen to. 

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

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HomeTeam Inspection Service

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

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KLA Schools

KLA Schools of Beachwalk Hosts Admissions Kick-Off Celebration

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Good Day Columbus: Home Insurance Expert Reveals Why Central Ohio Premiums Are Rising and How to Combat Costs

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CapitalSpring

Primetime Fitness Expands Crunch Portfolio With CapitalSpring’s Backing

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Children's Lighthouse

How Children’s Lighthouse Franchisees Scale to Multiple Locations

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The McPod: Are Branded Podcasts the Next Big Thing?

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