The Must-Have Technologies for Franchise Brands in 2020

In 2020, brands need more than just a good business model in order to be successful. With the ever-advancing digital landscape, brands and businesses need to be able to adapt rapidly, particularly as online shopping continues to outpace traditional retail shopping. 

There are countless devices, platforms, products and services that may offer an edge to certain brands and segments, but we’ve narrowed down to the five most essential technologies for any franchise brand to stay competitive in 2020.

Apps

Many franchisors still think that their business doesn't need an app because of the high volume of users on their website. They’re wrong. While website visits remain vital, having an app allows consumers the added convenience of simply tapping on a square and having everything there is to know about a franchise opportunity at their fingertips. And crucially, apps also allow brands to reach a whole new customer demographic who may not be utilizing their website. 

Social Media

Most brands are already taking advantage of wide-reaching social media accounts, but too many still aren’t sure how to fully utilize them. Brands like Wendy’s and Chipotle have been praised by consumers for their online personas and ability to connect with their customer base. In order to succeed fully in the digital space, brands need to understand and connect with their consumers on social media. 

Online Ordering

One common mistake brands make is assuming that online ordering is a service reserved exclusively for the food-service industry. Almost all of today’s consumers are purchasing products or services online, and businesses across segments need a way to reach consumers in this space, whether that’s through their website or on an app, in order to reach their full market potential.

Live Online Customer Service Chats

With so much of today’s communication happening online, it’s crucial that brands implement a system for online customer service needs. Consumers longer want to wait on the phone to speak with representatives, they want to chat in real-time with responsive representatives on apps and websites.

Apple Pay and Smart Check Out

In a world where convenience is king, the ability to pay quickly and easily is crucial. Brands and apps that allow users to pay with their mobile card or save their card information after entering it once are on the fast track to digital domination.