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<div id="pastingspan1"><span style="">Franchisors are fine-tuning their franchise development websites to provide a one-stop shop for prospective franchisees.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">According to the Persuasive Technology Lab of Stanford University, nearly <a href="https://risingline.com/pdf/stanford-web-credibility.pdf?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-recipe-for-a-successful-franchise-development-website-4143" target="_blank" rel="nofollow" target="_blank">46 percent of people</a> say they gauge the credibility of a company based on the design of its website. For franchisors, a lackluster franchise development website could be the deciding factor for someone not investing in the brand. A good franchise development website should not only provide information, but also showcase a brand's culture, its products and people. </span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Ryan Paul, vice president of digital for <a href="http://nolimitagency.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-recipe-for-a-successful-franchise-development-website-4143" target="_blank" rel="nofollow" target="_blank"><span class="brand-highlight">No Limit Agency*</span></a>, said the aesthetic of a site should draw someone in right away. They will be turned off if the site is too busy and not easy to navigate. A clean and concise website with prevalent information is the best route to go.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;The best franchise development sites are ones that are easy to understand and have a great call to action. Too many times brands will put too much information on there and people won&#8217;t take five or 10 minutes to look at them,&#8221; Paul said. &#8220;Sites should have concise calls to action that describe to investors who a brand is, territory information, how much the investment will cost and how to contact a franchise development officer.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Philip Schram, chief development officer of <a href="http://ownabuffalo.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=the-recipe-for-a-successful-franchise-development-website-4143" target="_blank" rel="nofollow" target="_blank">Buffalo Wings &amp; Rings</a>, reiterated Paul&#8217;s point that a franchise development site&#8217;s goal is to drive leads through information.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;People need to immediately know who you are and what the purpose of the franchise is. A website should convey very complex things in simple manners. What is important is the consistency and clarity of the message,&#8221; Schram said. &#8220;It&#8217;s Important to have the call to action lined out right away and not be everywhere at once.&#8221;</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">Going to one of these sites should feel like an experience. The whole point of a development site is to sell the brand, and a great way to do that is to make the potential investor feel like they are part of the team. Paul said branding a site in a similar fashion to the franchisor should get people interested.</span></div><div id="pastingspan1"><span style=""><br /></span></div><div id="pastingspan1"><span style="">&#8220;People are not going to be on these websites for a long duration so it needs to serve as a quick infomercial for the brand,&#8221; Paul said. &#8220;By having the website branded and feel like it is a franchise, people will feel intrigued, welcome and want to do business.&#8221;</span></div>

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A website with a concise message can help lead to more business

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