How The NOW Massage Is Supporting The Next Generation Of Healers

At The NOW Massage, an emerging 34-unit massage boutique franchise, the concept of self-care goes far beyond the menu of services — it’s an integral part of everything the brand does. The company has built an inclusive culture around a set of Brand Truths – encouraging franchise owners to “live in the NOW” and “care for those who care for others,” always remembering that “kindness is magic.”

With these core values at the center of The NOW’s business model, the brand looks to foster a caring community where franchise owners and team members feel valued and supported.

To create a circle of support, The NOW Massage offers several lifestyle benefits to its employees. These include opportunities for self-care including generous team discounts, wellness tools and supplies, plus regular massages. Team members are also allotted Wellness Rewards, an annual $100 expense for physical fitness, therapeutic tools and products, plus more.

Further, the company understands that continued education is an integral part of a massage therapists’ development and provides each massage therapist with two complimentary continuing education units per year. Understanding that it can be costly to obtain and maintain a license as a therapist, The NOW invests in their team by offering subsidies for massage therapy studies to help offset costs.

“At The NOW, we provide the tools necessary for our teams to do their jobs while also taking care of their minds and bodies. It’s part of our core value to care for those who care for others,” explained Gara Post, Co-Founder and Chief Creative Officer.

In addition to the benefits the company offers, there is a significant focus on creating an internal support system for franchise owners. The NOW’s Franchise Advisory Council gives the franchise network a unified voice to guide and execute on the vision and mission of the brand. They hold regional breakouts to share best practices and advise newcomers on strategies since they are further along in the process. 

“We are very collaborative with our franchise owners, who are helping shape the brand's future. They are an invaluable part of our growth strategy and development,” Post said. 

The NOW Massage is experiencing accelerated growth, with over 100 new locations coming soon. With a sizable social media following and extensive features in the press, the brand has seen increased interest and visibility. The team at The NOW is eager to connect with multi-unit operators and entrepreneurial self-starters with a passion for wellness. 

The cost to open a The NOW Massage franchise ranges from $414,850–$767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.

About The NOW Massage

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.