How The NOW Massage Sets Franchise Owners Up for Success with Multiple Revenue Streams

With a highly-curated design and customizable menu, The NOW Massage is a massage concept that is one of the fastest growing in the franchise space. With over 30 boutiques opened and 100-plus others in the works, the brand is quickly gaining attention as a force in the wellness industry.

Part of why The NOW’s business model is so strong is because it’s designed with multiple channels of revenue for franchise owners. The brand offers different massage options and enhancements to amplify the guest experience, along with a curated line of self-care products and jewelry, available in every NOW boutique and online.

Massage Styles & Enhancements

Guests can choose between three signature Swedish-inspired massage styles, which keep them interested and returning for recurring services. Those options include The NOW, a signature relaxation massage; The HEALER, an energy-balancing massage; and The STRETCH, a sports-inspired recovery massage. 

Massages are available in 25, 50 and 80-minute sessions, and several enhancements are available to personalize treatments like Herbal Heat Therapy, Deep Tissue, Fresh Eyes, Hemp Calm Balm, Gua Sha and more.

Ritual Memberships

The NOW offers a Ritual Membership that guests can sign up for, allowing them the opportunity to make massage a part of their regular self-care routine. For franchise owners, this provides a predictable and recurring revenue stream.

“Our guests kept requesting a monthly program, so we designed the Ritual Membership with savings on massages, roll-over credits, perks and more,” said Gara Post, Co-Founder and Chief Creative Officer. “ In order for our franchise owners to be successful, we knew a strong membership program would be a great foundation for their business.”

Gift Cards

Another significant factor in sales – especially right now as the holiday season is nearing – is gift cards. There is a network-wide promotion during the holiday season where guests can enjoy added incentives for gift card purchases, and it is a major revenue driver. Gift cards are available in boutiques and online, starting at $50. 

Branded Product Line 

The NOW also has a branded product line to help guests create a self-care ritual in between massages. With products like The NOW’s signature Jasmine Coconut Candle, popular Hemp Calm Balm and nourishing Refresh Eye Masks, there is something to help everyone stay relaxed and recharged at home or on the go.

The cost to open a The NOW Massage franchise ranges from $414,850–$767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.

About The NOW Massage:

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.