How The NOW Massage Sets Up Multi-Unit Owners for Success

The NOW Massage, an emerging 40-unit massage franchise, has experienced impressive growth lately, much of which can be attributed to several multi-unit agreements signed in 2022. The brand values partnering with multiple experienced operators who can aid in The NOW’s goal to reach 150 boutiques open by 2025.

“The NOW Massage boasts a scalable model that allows for franchise owners to easily open multiple units,” said President Jeff Platt. “As franchise owners do so, there are many synergies and economies of scale that come into play that allow for ease of growth and expansion in their marketplace.”

In 2022, the company executed multiple larger deals, including an 11-unit agreement for the Pacific Northwest, as well as a 10-unit deal in the New Jersey and Pennsylvania market. This is in addition to existing multi-unit deals including a 6-unit deal in Orange County, California, and another 6-unit deal for the Miami, Florida area. 

The brand is seeing traction from multi-unit owners because of its comprehensive model of support. Each boutique is staffed with a talented team, allowing operators to handle high-level action points and focus on growth. The NOW’s corporate team also provides extensive support to its owners, with everything from marketing and operations, to training and HR support. The company works closely with franchise owners on strategies, advertising, recruitment efforts and more, helping them to build up the business and add additional boutiques. 

Owners with The NOW also find it easy to add more boutiques to their portfolios because the company offers reduced franchise fees for multi-unit commitments upon initial signing and  guarantees favorable real estate terms.

“This is more than just a business,” said Franchise Owner Rose Figueroa. “We personally enjoy what we do and we are proud to be franchise owners of The NOW Massage. We are excited to grow The NOW’s presence as we continue to expand in South Florida, bringing 6 boutiques to the area.”

Franchise owners enjoy recurring sales from memberships and a fragmented stream of revenue from the brand’s menu of massages and custom enhancements, gift cards, and The NOW’s proprietary line of self-care products, which are sold in each boutique.
 

With the global wellness economy forecasted to grow 60% by 2025, there is still ample opportunity to join the brand and take advantage of its scalable model. The company is targeting highly populated territories, including Salt Lake City, San Diego, Minneapolis, Boston, Detroit, Indianapolis and the Tri-State area, to open more boutiques. 

The cost to open a The NOW Massage franchise ranges from $477,459–$819,109, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.

About The NOW Massage
The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without a traditional spa's time commitment and cost. The NOW Massage’s interiors have been recognized by the press and influencers for their elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States.