The NOW Massage Announces Patti Rother As Vice President of Franchise Development To Fuel The Brand’s Next Phase of Growth

The NOW Massage, a fast-growing franchise disrupting the spa industry with high-quality, affordable massage services in an inspired setting, announced today the appointment of Patti Rother as Vice President of Franchise Development. Rother joins the team with more than 15 years of franchise experience across retail and consumer industries.

 Prior to joining The NOW, Rother served as President of Frios Gourmet Pops where she led the company through an extensive rebrand and built support systems to set up existing and future franchisees for success. She has led franchise development and operations for brands like Scenthound, Blink Fitness, Garbanzo, Noodles & Company, and more. Rother is actively involved in the International Franchise Association, serving on the Women's Franchise Committee, the Pride Council and as co-chair of the Women's Franchise Network task force. 

 “As The NOW continues to grow as a leader in the wellness industry, we are thrilled to add Patti Rother to our seasoned team of franchise executives,” said President Jeff Platt. “Patti’s proven track record and experience across multiple industries in franchise sales, operations, training, marketing and more, will help lead The NOW’s continued growth across the U.S. and set up prospective Franchise Owners for success." 

To encourage the brand’s exponential growth, its franchise support team grew by 57% last year. Eleven new team members were added across training, operations and marketing departments, from executive to managerial levels.

In 2022, The NOW opened 17 new boutiques, growing by 74% and bringing the total number of open and operating locations to 40. Looking ahead, the brand hopes to have 100 locations open and operating by 2025, proving that the future is bright for the $18 billion a year massage industry.

The NOW is aiming to sign additional franchise agreements in Southern California, Dallas Fort Worth, Houston, Long Island, St. Louis and more. The NOW’s ideal partner is a multi-unit operator and entrepreneurial self-starter with a passion for wellness who is looking to build or diversify their existing portfolio.

“Part of what makes The NOW special is our incredible group of passionate Franchise Owners," said Gara Post, Co-Founder and Chief Creative Officer. "We are excited to bring our oasis for relaxation to more cities across the country.”

 To learn more about franchising with The NOW, please visit TheNOWMassage.com/Own-A-Boutique. 

 ABOUT THE NOW MASSAGE

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage has been recognized by press as a “Top Franchise Brand” for three consecutive years as well as a “Top Emerging Brand of 2023,” by Franchise Journal, Entrepreneur and more. With 40 boutiques currently open from coast to coast and over 130 locations in development, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States. Franchise opportunities are currently available in prime territories nationwide. For more information, please visit thenowmassage.com.