The NOW Massage Celebrates 30 Boutiques Opened With Continued Expansion On The Horizon

The NOW Massage, currently a 30-unit massage franchise, looks forward to many new openings in the second half of 2022. The brand recently celebrated the opening of its 30th boutique, signing of its 100th franchise agreement, and will have a busy second half of 2022 with 17 new boutiques starting operations, bringing the company’s total number of active locations to nearly 50.  

“Our franchise journey began in 2019, and in less than two years, The NOW Massage has reached the monumental achievement of 30 boutiques open and 100 agreements signed. This is just the start as we embark on the next phase of our national expansion and franchise journey,” said Gara Post, Co-founder and Chief Creative Officer.

The NOW is working closely with franchise owners to get the 17 boutiques ready to open and welcome guests. In addition to expanding to Maryland, Ohio and New Jersey, the Los Angeles-based brand is also launching four more California locations, three in different parts of Chicago and Florida, and an additional two units in Colorado.

NOW Massage boutiques are still available in prime markets such as Salt Lake City, San Diego, San Francisco, Minneapolis, Boston, Detroit, Indianapolis, the Tri-State area and more. Post explained, “These territories offer prospective franchise owners the opportunity to be first-to-market in some of these regions”.

“The NOW Massage’s elevated aesthetic and affordable model is attractive to business-savvy entrepreneurs, and there is ample growth and opportunity in the massage industry, which is valued at $16 billion annually” said Post. She added the brand has set a goal to have 175 boutiques in operation by the end of 2025.

The cost to open a The NOW Massage franchise ranges from $414,850 – $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.