The NOW Massage Offers Best-In-Class Support For Its Franchise Owners

NOW Massage remains popular with prospective franchise candidates, proving that the 27-unit massage franchise is doing things right. The brand works closely with its franchise owners and supports them in a number of ways, including site selection and construction management, marketing and public relations, HR support and training, and continual assistance with sales and operations. 

The word is getting out about what a great opportunity joining The NOW is, with over 100 new franchisee owners signed up and the number of locations open expected to grow significantly by the end of this year. Much of that growth can be attributed to the great internal culture and support provided to franchisees.

“Each department of The NOW’s in-house support team, including real estate and construction, sales and operations, training, HR support, marketing and PR, work closely with franchise owners to support their businesses. We also elected franchise owners to form a Franchise Advisory Council that gives owners a network to share best practices and advise newcomers on operations and marketing strategy,” said Gara Post, Co-Founder and Chief Creative Officer.

The leadership team at The NOW has a combined 50 years of experience in leading successful franchise ventures. The brand helps franchisees with favorable real estate terms, including access to market comparables, expertise in negotiations and established relationships with local landlords and developers. The operations team provides expert guidance and ongoing sales training both at headquarters and in each boutique to ensure franchise owners are hitting key metrics, driving membership sales and growing the business. They also have an experienced team to manage public relations, digital advertising, email marketing and online presence, and partnerships with industry associations to source highly qualified massage therapists.

On top of the extensive support that the corporate team offers, owners receive a great deal of satisfaction from being a part of the $18 billion massage industry, where they get to offer their local community an oasis to unplug and unwind. 

“There is a pride of ownership that comes with owning a NOW Massage boutique that our franchise owners really embrace. It is truly a lifestyle brand where guests can come to disconnect from the outside world and reconnect within through the healing benefits of massage,” said Post.

With The NOW’s model, owners have the opportunity to offer customizable massage services to guests, along with gift cards and nourishing self-care products. The brand’s Ritual Membership offers guests savings on massages, roll over credits, perks and more. These provide great sources of multiple revenue streams for franchise owners. 

The NOW is actively seeking to add more franchise owners and expand the brand in top markets like New York, Connecticut, New Jersey, Philadelphia, Massachusetts, Maryland and Washington, D.C. The NOW aims to partner with “action-oriented entrepreneurs who will develop a team and build an inclusive and inspiring culture for their staff, guests and Ritual Members. Our ethos is all about providing an exceptional guest experience,” said President Jeff Platt.

The cost to open a The NOW Massage franchise ranges from $414,850 – $767,600, including a $60,000 franchise fee. For more information on franchising with The NOW Massage, visit thenowmassage.com/own-a-boutique.

ABOUT THE NOW MASSAGE

The NOW Massage was designed as an oasis to disconnect from the outside world and reconnect within. The NOW Massage’s goal is to offer high-quality, customizable massage services without the time commitment and cost of a traditional spa. The NOW Massage’s interiors have been recognized by press and influencers for its elevated aesthetic, inspired by exotic destinations from around the world. With boutiques currently open from coast to coast and steady expansion on the horizon, The NOW Massage is looking forward to bringing its thoughtfully crafted menu, healing products and signature design to cities all over the United States. For more information, please visit thenowmassage.com.