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People interested in buying a franchise don’t always have a clear vision of what a franchise owner actually does, said Atlanta-based franchise consultant <a href="https://www.linkedin.com/in/lesliekuban/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-broker-leslie-kuban-frannet-2716165" target="_blank" rel="nofollow">Leslie Kuban</a>.“A lot of people have a fantasy about owning a business,” she said. That’s why she tells clients they need to think like an owner before purchasing.A consultant with <a href="https://frannet.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-broker-leslie-kuban-frannet-2716165" target="_blank" rel="nofollow">FranNet</a> for the past 22 years, Kuban believes a large part of her role is to help potential owners get educated on the role of an owner before they invest.&nbsp;“My first piece of advice is to really look at a franchise through the lens of the owner,” she said. ”What does that actually mean for the talents I need to have? What will my Monday look like? What will my Tuesday look like?”That’s because a client may love a franchise concept. They may love the income potential it has. They may love the product or service a company provides. But as an owner, that’s not necessarily what they need to focus on.Kuban should know. Not only is she a FranNet franchisee, but she also used to co-own a <a href="https://www.mbeglobal.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-broker-leslie-kuban-frannet-2716165" target="_blank" rel="nofollow">Mail Boxes, Etc.</a> franchise with her father. In other words, she’s spent most of her life getting to know what the daily grind of franchise ownership is all about.&nbsp;That means Kuban believes she is successful not only when she finds a match between a franchisor and a franchisee, but also when she helps people determine that maybe they’re really not cut out for franchise ownership.&nbsp;“In fact, I think a core responsibility of our role is to help people figure out what is not right,” she said. “Buying a business is not buying a microwave. It's a serious thing, and it’s scary. “To help determine whether someone is a fit, she does a deep dive into who they are by asking a lot of probing and sometimes personal questions. “Even some things that were educated in our culture not to talk about, like income and money,” she said.&nbsp;But Kuban says that she cannot gauge a potential franchisees’ strengths and weaknesses without getting down to the nitty-gritty.&nbsp;“People are looking to write their own success story,” she said. “My job is to coach them about&nbsp; what will be integral to their success.”Watch the full interview above, or <a href="https://www.youtube.com/watch?v=G_obSOjNhHw&utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-broker-leslie-kuban-frannet-2716165" target="_blank" rel="nofollow">click here to watch it on YouTube</a>.If you are a potential franchisee looking to invest or a franchisor looking to attract new candidates, contact FranNet at <a href="https://frannet.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=top-franchise-broker-leslie-kuban-frannet-2716165" target="_blank" rel="nofollow">https://frannet.com/</a>.

Top Franchise Broker: Leslie Kuban, FranNet

1851 Franchise

This Atlanta-based franchise broker helps her clients move past the fantasy of business ownership by focusing on the reality of their day-to-day duties.

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Top Franchise Broker: Leslie Kuban, FranNet

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