Top Franchise Development Websites: 6 - 20

This month, 1851 Franchise’s Franchise Development Website Awards have returned to announce the most effective and engaging development sites in franchising. A panel of eight expert judges evaluated each franchise development site according to three criteria: first impressions, quality of content and ease of use. Sites were scored on a five-point scale in accordance with these three criteria, with the overall website rankings based on a composite average of the judges’ scores. 

The first impressions metrics for each franchise development site are determined in consideration of five subfactors: usability, UI/UX design, site performance, SEO and mobile accessibility. The content metrics are determined by the presence and strength of three subfactors: motivating content, calls to action and reasons to buy now. The ease-of-use metrics score was determined in relation to location, depth and ease of application.

This year's judges include Sean Fitzgerald, president of TruBlue Total House Care; Liane Caruso, senior vice president of Entrepreneur Media; Brent Dowling, CEO and co-founder of Raintree**; Kay Ainsley, managing director of MSA Worldwide; Michelle Rowan, president & COO of Franchise Business Review*; Stan Friedman, president of FRM Solutions; Thomas Scott, CEO of Brand Journalists; and Tom Spadea, co-founder of Spadea Lignana Law Firm.

Here the average scores for the 10 websites that came in between 6 and 20:

20. Big Frog Franchise

• First Impressions: 4.0
• Content: 4.0
• Ease of Use: 4.3
• Overall Average Score: 4.1

19. BIGGBY® COFFEE

• First Impressions: 4.3
• Content: 3.8
• Ease of Use: 4.3
• Overall Average Score: 4.2

18. Uptown Cheapskate

• First Impressions: 4.5
• Content: 3.8
• Ease of Use: 4.2
• Overall Average Score: 4.2

17. Office Pride

• First Impressions: 3.7
• Content: 4.0
• Ease of Use: 4.8
• Overall Average Score: 4.2

16. hoots wings

• First Impressions: 4.0
• Content: 3.8
• Ease of Use: 4.7
• Overall Average Score: 4.2

15. milliCare Floor & Textile Care

• First Impressions: 4.2
• Content: 4.2
• Ease of Use: 4.3
• Overall Average Score: 4.2

14. Hungry Howie’s

• First Impressions: 4.3
• Content: 4.2
• Ease of Use: 4.2
• Overall Average Score: 4.2

13. AAMCO

• First Impressions: 4.2
• Content: 4.2
• Ease of Use: 4.3
• Overall Average Score: 4.2

12. The Joint Chiropractic

• First Impressions: 4.7
• Content: 3.8
• Ease of Use: 4.3
• Overall Average Score: 4.3

11. Relax the Back

• First Impressions: 4.5
• Content: 4.0
• Ease of Use: 4.3
• Overall Average Score: 4.3

10. Planet Smoothie

• First Impressions: 4.5
• Content: 4.0
• Ease of Use: 4.3
• Overall Average Score: 4.3

9. Merle Norman

• First Impressions: 4.3
• Content: 4.2
• Ease of Use: 4.3
• Overall Average Score: 4.3

8. Ginger Sushi + Poke Shop

• First Impressions: 4.5
• Content: 4.2
• Ease of Use: 4.3
• Overall Average Score: 4.3

7. Pillar To Post®

• First Impressions: 4.3
• Content: 4.2
• Ease of Use: 4.5
• Overall Average Score: 4.3

6. Ben & Florentine

• First Impressions: 4.7
• Content: 4.0
• Ease of Use: 4.3
• Overall Average Score: 4.3