Busy Adults and Senior-Focused Home Maintenance Franchise TruBlue Total House Care Announces Signing in Rockville, Maryland

ROCKVILLE, MD – TruBlue Total House Care, the 80-plus unit franchise that provides handyman, home maintenance and senior modification services for busy adults and seniors, has announced the signing of a new location in Rockville, Maryland. With an understanding that aging in place starts in the home, TruBlue is emerging as a leader in the booming handyman and senior home modification services industries. Entrepreneurs are increasingly recognizing the strength of the brand’s innovative business model, low startup costs and simplified operations. 

One of those entrepreneurs is Karen Kiley — the franchise owner and local resident behind this TruBlue location in Rockville.

With over 20 years of experience in commercial and residential projects, repairs and maintenance, Kiley was introduced to TruBlue during a personal experience with her mother. When her mother decided to age in place, they had to make changes in her home to enable her to do so more safely. Kiley started thinking about the people who do not have anyone to help them determine what modifications are needed or what is even available to make their homes safer. She decided to partner with TruBlue to offer services to busy adults who simply need a trusted and reliable company, as well as seniors who prefer to stay in their homes and can do so more safely with minimal modifications. Since beginning her journey, Kiley has become a National Association of Home Builders Certified Aging in Place Specialist (CAPS), obtained an Age Safe America Senior Home Safety Specialist Certification, and acquired a Maryland Home Improvement Contractor's license.

“I picked TruBlue because they offered a wide variety of services — handyman work, general maintenance and a focus on aging in place,” said Kiley. “Those were areas that really interested me. Not only is there a big market for senior services, it also allows us to help people. We are making their homes safer for them. TruBlue is a company with a purpose.”

So far this year, TruBlue has celebrated several signings for a total of over 80 locations, entering new markets like Florida, Texas, Virginia, and Maryland.

“We couldn’t be more excited to bring TruBlue to Rockville and we couldn’t have found a better partner to help us do it than Karen,” said TruBlue President Sean Fitzgerald. “As a country, we are experiencing a change in how and where people want to grow old. However, almost no one is offering home assessment, modifications and maintenance programs for seniors, despite staggering demand. We’re virtually alone in this segment, and we’ve seen tremendous growth as a result.”

An April 2022 report by the University of Michigan Institute for Healthcare Policy and Innovation found that 88% of adults aged 50–80 “felt it is important to remain in their homes for as long as possible.” TruBlue offers support both inside and outside of the home to help those seniors stay in their home longer. From adding grab bars and replacing door handles, to renovating tubs for easy access, the list of possible senior home modifications for safety and ease of use is vast.

Along with its focus on senior safety, TruBlue is one of the first franchises to offer subscription- based home maintenance packages. Just like it’s important to maintain your car, it is equally as important to maintain your home, typically a client’s most valuable asset. For busy adults and seniors, it can be hard to keep up with the demands of their homes. With various customizable, subscription-based services, clients can select a TruBlue home maintenance service package that fits the specific needs of their home and family, so they can enjoy hassle-free living. 

One of the most popular TruBlue offerings is their Home Ally VIP subscription service, which ensures each client receives time with a TruBlue handyman each month to account for home maintenance services such as changing filters and shutting down hose lines, and to-do list items such as putting patio furniture in storage, changing batteries and lightbulbs, patching a hole in the wall or fixing a leaky faucet. TruBlue’s mission is to keep seniors off of ladders and away from doing maintenance items that could cause them harm.

For the low startup costs ranging from $65,050 to $91,400, TruBlue franchise owners can leverage a streamlined operational model to provide three in-demand services — traditional handyman services, new home maintenance and VIP service packages, and essential aging-in-place home assessments and senior modification services — to their community. This also makes the business a popular add-on concept for complimentary franchise owners and entrepreneurs who are already operating in the home services or senior services space.

Now, as awareness around aging in place continues to increase and TruBlue makes waves in the industry, Fitzgerald says the team is excited to continue welcoming new franchise owners like Kiley into their system. 

“The senior population is increasingly in need of our trustworthy home services, which is why TruBlue has been expanding rapidly over the past few years,” said Fitzgerald. “Now, we intend to keep that momentum going as we make major gains toward our goal of over 200 units by 2025. We are looking for qualified, passionate and community-driven professionals to help us expand our footprint and establish ourselves as the leading provider of home modification and  maintenance services for busy adults and seniors.”

About TruBlue Total House Care:

TruBlue Total House Care® provides a unique and affordable approach to helping busy adults and seniors live a worry-free life by offering trustworthy home maintenance services. Helping you maintain your home both inside and out, TruBlue’s services include: handyman projects and to-do list chores, preventative home maintenance, seasonal work, and senior modification services, all handled by a professional, bonded and insured TruPro Technician. TruBlue franchise owners are required to complete the Certified Aging In Place program through CAPS and the National Association of Home Builders (NAHB). As certified specialists, TruBlue franchisees are able to perform Certified Aging in Place Home Safety Assessments and can make recommended safety modifications as needed.