1851

Today&#8217;s corporate movers and shakers are obsessed with going viral. In fact, you&#8217;d probably hear the word &#8220;viral&#8221; enough times at a franchise convention to think you&#8217;d stumbled into a conference for STD doctors. But what does it really mean to go viral? Is there a magical number of times something is shared on Facebook or Twitter before it officially becomes viral? Is it when traditional demographic barriers are knocked down and people are all talking about the same thing? How about this for a benchmark: Something has not truly gone viral until it&#8217;s inspired a parody Twitter account. While that may narrow down the field quite a bit, <a href="http://www.ownappf.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=weve-hit-peak-internet-tebow-pretzel-has-own-parody-account-1519" target="_blank" rel="nofollow" target="_blank">Philly Pretzel Factory</a> would still make the cut. Or, more specifically, the brand&#8217;s Tebowing pretzel would. After a Twitter pic of a Philly Pretzel Factory pretzel shaped into an image of Tebow bowed on one knee (the signature move that helped people love and hate the new Philadelphia Eagles signee in equal measure) was sent out into the cold, dark space of the Internet, it quickly spread like wildfire across both social and traditional media outlets. Shared by Sports Illustrated and ESPN? Check. Talked about on CBS Sports and The Today Show? Check. But the pi&#232;ce de r&#233;sistance has to be <a href="https://twitter.com/tebowspretzel?utm_source=1851franchise.com&utm_medium=article&utm_campaign=weve-hit-peak-internet-tebow-pretzel-has-own-parody-account-1519" target="_blank" rel="nofollow" target="_blank">@tebowspretzel</a>. You know something&#8217;s gone viral when an average citizen decides to spend the time and energy it takes to create and operate a social media profile in honor of what ultimately boils down to a brand mascot. The Tebow pretzel joins the ranks of Pharrell&#8217;s hat, Lord Voldemort and a host of other parody Twitter accounts people can&#8217;t seem to get enough of. Philly Pretzel Factory&#8217;s picture has officially taken on a life of its own. Now that is going viral.

1851 Franchise

https://www.youtube.com/embed/GFXxpq5T3k0

Philly Pretzel Factory’s Tebowing treat gets a life of its own.

We’ve Hit Peak Internet: Tebow Pretzel Has Own Parody Account

This brand page has been paid for by 1851. Content within this page that is paid will showcase a Sponsored icon. This means the brand has engaged 1851 FRANCHISE to write the content. Content without the Sponsored Icon is aggregated media placements the brand earned. Questions can be sent to editorial@1851franchise.com

weve-hit-peak-internet-tebow-pretzel-has-own-parody-account

Dillas Quesadillas

Design with photo of Michael Mabry and Dillas Primo Quesadillas logo

Franchise Times: New Franchise Exec Says Dillas Is Bringing ‘Excitement’ Back to QSR Category

michael-mabry-franchise-growth

Lawn Squad

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad 

Greener, Faster, Smarter: Why Entrepreneurs Are Choosing Lawn Squad as a Treatment-Only Lawn Care Franchise

lawn-squad-franchise-opportunity

Jollibee

How Jollibee’s Veteran Leadership Team Is Rewriting the Playbook for U.S. Expansion

franchise-leadership-growth

Woodhouse Spas

Photo of guest checking in at Woodhouse Spas reception desk

franchise-questions-answered

Mellow Mushroom

How Mellow Mushroom’s Model Made it the Perfect Addition to Brad Harper’s Restaurant Portfolio

How Mellow Mushroom’s Flexible Model Made it the Perfect Addition to Brad Harper’s Growing Restaurant Portfolio

mellow-mushroom-brad-harper-restaurant-growth

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Buying a fitness franchise, people exercising

Boutique vs. Big Box Gym Franchises: Which Offers Best ROI in the $7 Billion Fitness Market?

buy-fitness-franchise-boutique-big-box-comparison

Pieology Pizza Enters Chapter 11 Following Costly Bid To Save Struggling Stores

pieology-pizza-files-chapter-11-bankruptcy

CNBC: McDonald’s Will Assess if Franchisees Are Offering Value for Customers Under New Standards

mcdonalds-franchise-standards-value-metric

How AI Is Transforming Restaurant Operations and Franchises

ai-impact-restaurants-franchises-human-centric-technology

Round Table Pizza Franchisees Take FAT Brands to Court Over Marketing Fund Mismanagement

round-table-pizza-franchisees-take-fat-brands-to-court-over-marketing-fund-mismanagement

A Practical Playbook: Who To Call First When Franchising Your Business

franchising-your-business-who-to-call-first

Scaling by Slowing Down: A Founder’s Playbook for Sustainable Franchise Growth

founder-to-franchisor-when-pause

How Top-Tier Franchises Build Systems for Employee Retention

how-top-tier-franchises-build-systems-for-employee-retention

1851 Franchise Coffee & Analytics graphic with headshot of Nick Powills

What to Implement in 2026 According to 2025 Franchisee Surveys

2026-franchise-growth-strategies

Photo of group of dogs standing together in day care facility

Top Pet Boarding and Day Care Franchise Opportunities for 2025

top-pet-boarding-daycare-franchises

image of jerome hanway from right at home Las Cruces, New Mexico 1851 franchise franchisee spotlight

Jerome Hanway Is Building His Right at Home Franchise Around His Mission To Serve

right-at-home-franchise-las-cruces-jerome-hanway

AI-related job cuts, October U.S. job cuts, American job cut record

AI-Fueled Layoffs Reshape the U.S. Job Market — And Highlight Franchising’s Resilience

ai-job-cuts-franchising-path-forward

Paris Baguette Welcomes Zac Sulma as New Chief Operating Officer

new-coo-zac-sulma

1851 Franchisee Spotlight graphic with photo of Eli Cohen, Layne's Chicken Fingers logo

C5 Restaurants Grows its Texas Footprint with 40 Layne’s Chicken Fingers Locations Planned Statewide

eli-cohen-laynes-chicken-fingers-texas

We’ve Hit Peak Internet: Tebow Pretzel Has Own Parody Account

MORE STORIES LIKE THIS