What Is the Best Sector To Begin a Startup Business?

Build a better mousetrap, and the world will beat a path to your door. Ralph Waldo Emerson’s aphorism remains true for virtually every industry. Still, there are some segments that are more accommodating to disruption than others, and current market data suggests that the business-to-business (B2B) sector is particularly ripe for investment.

Startups that create solutions for businesses by providing software or platforms to facilitate the working world’s shift to remote work have shown the ability to scale rapidly.

Examples of dominant B2B concepts are the messaging platform Slack and the customer relationship management platform Salesforce. 

In any industry, a great idea has the chance to grow dominant, but because B2B startups sell to businesses, any real innovation they can produce and communicate to the market has the chance to catch on with businesspeople looking for the next big thing. Plus, the pandemic-induced shift to working from home has drawn venture capital to tech solutions for business communication and collaboration. 

The video conferencing service Zoom, for example, quickly rose to prominence during the pandemic for providing a better user experience to facilitate online learning and business.