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If you use a lot of social media, or if you’re a fan of any particular fast-food chains, then you’ve probably heard of secret menu items. Secret menu items, also often labeled as “hacks,” have become increasingly popular in recent years, but what exactly are they and how do franchisees feel about them?What Are Secret Menu Hacks?Secret menu hacks are items that are not listed on a restaurant’s official menu but can be ordered by customers who know the specific ingredients and preparation methods required to make them. These items can be created by mixing and matching existing menu items or by asking for modifications to pre-existing menu items.Secret menu hacks are often shared on social media or by word of mouth. Some of these items become so popular that they gain a cult following despite not being officially recognized by the restaurant itself.Some examples of secret menu items include:<ul><li>In-N-Out’s “Animal Style” burger — a burger with mustard cooked into the patty, topped with grilled onions, extra pickles and a special sauce</li><li>Taco Bell’s “Enchirito” — a burrito stuffed with beef, beans, cheese and red sauce, then smothered in more cheese and sauce</li><li>Starbucks’ “Butterbeer Frappuccino” — Crème Frappuccino with three pumps of caramel syrup, three pumps of toffee nut syrup and a caramel drizzle</li></ul>How Do Franchisees Feel About Them?Now that we know what secret menu hacks are, how exactly do restaurant owners and operators feel about them? It can be a mixed bag.From an operational standpoint, secret menu hacks can pose a challenge to individual owners and operators. Depending on how a franchisee plans for them, secret menu items can disrupt operations in the kitchen because they may require additional preparation steps or unique ingredients that are not normally used. From a front-of-house perspective, these types of items could cause confusion and slow service, especially if the item is not listed in the point-of-sale system.&nbsp;The cashier may need to manually enter the order, which can take extra time and create errors in order processing, resulting in longer wait times for customers. Additionally, secret menu items can act as a secondary menu that new employees will have to learn, which can be difficult. However, many franchisees also understand that secret menu hacks can help build brand loyalty in their customer base.According to<a href="https://www.linkedin.com/in/jwalkermobile/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whats-up-with-secret-menu-hacks-and-how-do-franchisees-feel-about-them-2722327" target="_blank" rel="nofollow">&nbsp;James Walker</a>, CEO of the Cincinnati, Ohio-based<a href="https://www.frischs.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whats-up-with-secret-menu-hacks-and-how-do-franchisees-feel-about-them-2722327" target="_blank" rel="nofollow">&nbsp;Frisch’s Big Boy</a> restaurant, secret menu items are a fun way for customers to customize their orders and feel like they’re in on a secret. However, they can also be frustrating for franchisees who are trying to maintain consistency across their stores.“I believe operators need to try to balance the need to put guests first, as well as manage a menu that can be executed at a high-quality level without overburdening the restaurant,” said Walker.<a href="https://www.linkedin.com/in/rjhottovy/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whats-up-with-secret-menu-hacks-and-how-do-franchisees-feel-about-them-2722327" target="_blank" rel="nofollow">R.J. Hottovy</a>, the Head of Analytical Research at<a href="https://www.placer.ai/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=whats-up-with-secret-menu-hacks-and-how-do-franchisees-feel-about-them-2722327" target="_blank" rel="nofollow">&nbsp;Placer.ai</a> and a restaurant and retail analyst, agrees that secret menu items can be difficult to manage, but presents franchisees with a unique opportunity to build brand loyalty.“It’s a nice way to build a sense of exclusivity and loyalty with your core customers,” said Hottovy. “Ordering a secret menu item can make you feel like you’re part of a club.”However, both Hottovy and Walker believe secret menu items add value to franchises if executed well, and each agrees that menu hacks will likely continue to be popular for the foreseeable future.“I think secret menu hacks can be a good addition to any restaurant,” said Walker. “For example, look at In-N-Out’s Animal Style burger. That’s been around forever. I’ve ordered it myself and absolutely love it. I would say secret menu items are always going to be popular.”Although secret menu items have the potential to enhance customer loyalty and generate a feeling of exclusivity, they have their challenges. The success of these items depends largely on proper execution. Whether you love or hate them, it seems that they will remain a permanent fixture in the franchise restaurant industry.&nbsp;Related Stories:&nbsp;<ul><li><a href="https://1851franchise.com/fast-food-flops-and-failures-from-major-franchise-brands-2722290#industry">Fast Food Flops and Failures from Major Franchise Brands</a></li><li><a href="https://1851franchise.com/the-top-10-emerging-health-food-franchises-under-100-units-2721827#industry">The Top 10 Emerging Health Food Franchises Under 100 Units</a></li><li><a href="https://1851franchise.com/the-top-10-emerging-qsr-franchises-under-100-units-2721869#trending">The Top 10 Emerging QSR Franchises Under 100 Units</a> &nbsp;</li></ul>

What’s Up with Secret Menu Hacks, and How Do Franchisees Feel About Them?

1851 Franchise

Explore how franchise owners feel about the popularity and perceptions of secret menu hacks.

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Prince St. Pizza Partners With Dave’s Hot Chicken Franchisee for National Growth

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KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal -  1851 Franchise

KKR to Acquire Nothing Bundt Cakes in $2 Billion Deal

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FTC Settlement Puts New Focus on Franchise Disclosure Standards - 1851 Franchise

FTC Settlement Puts New Focus on Franchise Disclosure Standards

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<a href="https://princestreetpizza.com/">Prince St. Pizza</a> has partnered with a&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-daves-hot-chicken-franchise-costs-fees-profit-and-data-2723529">Dave’s Hot Chicken</a> franchisee to support its national expansion,&nbsp;<a href="https://www.pizzamarketplace.com/news/prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-expansion/#:~:text=Prince%20St.%20Pizza%2C%20a%20New%20York%2Dbased%20pizzeria,the%20country%2C%20according%20to%20a%20press%20release.">Pizza Marketplace recently reported</a>. The New York-based brand has joined forces with&nbsp;<a href="https://www.linkedin.com/in/lawrencekourie/">Lawrence Kourie</a>, founder and largest franchisee of Dave’s Hot Chicken, to grow its footprint across the country. Kourie’s experience opening and operating locations in multiple markets will help the brand as it enters new territories."Lawrence has built and operated one of the fastest-expanding restaurant concepts in the country, but what stands out is his disciplined approach to growth and brand integrity," said&nbsp;<a href="https://www.linkedin.com/in/lawrence-longo-342856/?skipRedirect=true">Lawrence Longo</a>, CEO of Prince St. Pizza. "He understands how to develop a concept without losing what made it special in the first place, which is critical as we enter this next phase."The expansion will use Kourie’s existing infrastructure and operations to introduce Prince St. Pizza into new markets. Each location will aim to reflect the same experience as the brand’s original Nolita shop."I have spent years evaluating restaurant concepts, and it is rare to find one that delivers both a strong product and a clear identity," Kourie said. "What Prince St. has built is difficult to truly replicate. The focus now is on growing the brand in a way that preserves that foundation while introducing it to new communities."Kourie is a key operator within the Dave’s Hot Chicken system,&nbsp;<a href="https://1851franchise.com/daves-hot-chicken-sold-to-roark-capital-in-1-billion-deal-to-fuel-global-expansion-2729557#stories">which Roark Capital acquired in a $1 billion deal in 2025</a>. The partnership connects Prince St. Pizza to an operator with experience scaling a brand that has attracted major private equity investment.Read the full article&nbsp;<a href="https://www.pizzamarketplace.com/news/prince-st-pizza-partners-with-daves-hot-chicken-franchisee-for-national-expansion/#:~:text=Prince%20St.%20Pizza%2C%20a%20New%20York%2Dbased%20pizzeria,the%20country%2C%20according%20to%20a%20press%20release.">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Prince St. Pizza is teaming up with a leading Dave’s Hot Chicken franchisee to expand nationwide, tapping proven operator experience to drive growth.

According to a&nbsp;<a href="https://www.businesswire.com/news/home/20260312305776/en/RF-Expands-Residential-and-Commercial-Services-Portfolio-with-Investment-in-Precision-Garage-Door-Service-Franchisee">recent release</a>,&nbsp;<a href="https://rf-partners.com/">RF Investment Partners</a>, a group focused on flexible capital solutions and value-add support to lower-middle-market businesses, has teamed up with&nbsp;<a href="https://www.burlingtoncp.us/">Burlington Capital Partners</a>, a group focused on family, founder and operator-owned lower-middle-market businesses, to acquire a prominent multi-territory&nbsp;<a href="https://franchise.neighborly.com/precision-door">Precision Garage Door Service</a> franchise.The investment marks the seventh platform for RF within the service space. Precision Garage Door Service, which is part of the larger&nbsp;<a href="https://www.neighborly.com/">Neighborly</a> ecosystem, specializes in the installation, maintenance and repair of garage doors.&nbsp;“We are proud to partner with management and the Burlington team to support continued growth by investing in people and operational excellence,”&nbsp;<a href="https://www.linkedin.com/in/peter-fidler-6787143">Peter Fidler</a>, managing partner and co-founder of RF Investment Partners, said in the release. “The sector continues to present compelling opportunities given the essential nature of garage door repair, and we look forward to building on Precision’s strong foundation to drive long-term value.”This deal is part of the broader trend toward institutionalized multi-unit and multi-territory operators. Previously, franchising was largely viewed as the place for “mom-and-pop” businesses. And while franchises remain small, local businesses, the aggressive entry of private equity firms focused on operators (franchisees) rather than the brand (franchisor) is bringing new energy to small business ownership.Read the full release&nbsp;<a href="https://www.businesswire.com/news/home/20260312305776/en/RF-Expands-Residential-and-Commercial-Services-Portfolio-with-Investment-in-Precision-Garage-Door-Service-Franchisee">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

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<a href="https://www.yum.com/wps/portal/yumbrands/Yumbrands/">Yum! Brands</a> is considering a potential sale of Pizza Hut and plans to close 250 underperforming U.S. locations, according to a&nbsp;<a href="https://simplywall.st/stocks/us/consumer-services/nyse-yum/yum-brands/news/yum-brands-weighs-pizza-hut-sale-as-portfolio-reset-accelera">recent article on Simply Wall St</a>. For the franchising industry, the significance is less about the stock and more about what it says about how large franchisors are managing brand portfolios in a high-cost operating environment.<a href="https://1851franchise.com/pizza-hut-franchise-deep-dive-2722519">Pizza Hut</a> is one of the most recognizable names in franchising. If Yum! decides to sell it, that would be a notable shift for a company built on a multi-brand platform. For years, large brand groups have argued that operating multiple concepts creates advantages, including shared resources, stronger purchasing power and the ability to invest in technology across the system. A sale would suggest Yum! believes those benefits no longer outweigh the effort required to improve Pizza Hut’s performance.The planned closures may have the most immediate impact on franchisees. When a franchisor reduces its footprint, it can change how the brand performs in local markets. Fewer locations can mean less convenience for customers, which can hurt overall traffic. It can also weaken the effect of local advertising when there are fewer restaurants supporting promotions in the same trade area.Closures can also affect store-level economics in ways that go beyond the locations that shut down. In some markets, remaining franchisees may pick up some displaced demand. In others, customers may switch to competitors. The changes can also affect local co-op advertising budgets and, depending on how purchasing and distribution are structured, can influence costs tied to volume.The move comes as competition in pizza remains intense, with&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-dominos-pizza-franchise-costs-fees-profit-and-data-2725506">Domino’s</a> and&nbsp;<a href="https://1851franchise.com/franchise-deep-dive-papa-johns-franchise-costs-fees-profit-and-data-2724607">Papa Johns</a> continuing to push delivery, digital ordering and value-focused offers. Simply Wall St notes Yum! has been rolling out its Byte digital platform across brands. If Yum! changes Pizza Hut’s role in the portfolio, it could also change where the company focuses its technology and marketing investment.For franchise systems watching from the outside, Yum!’s review is a reminder that growth is not always the main priority. Sometimes the bigger decision is whether a legacy brand can be improved inside a platform or whether it will perform better under a different owner and a different plan.Read the original article&nbsp;<a href="https://simplywall.st/stocks/us/consumer-services/nyse-yum/yum-brands/news/yum-brands-weighs-pizza-hut-sale-as-portfolio-reset-accelera">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="https://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

Yum! Brands Pizza Hut Sale - 1851 Franchise

Yum! is reviewing the brand and closing 250 U.S. locations, a move that could affect franchisees and reshape its restaurant portfolio.

Possible Pizza Hut Sale Signals Shift in Yum! Brands’ Franchise Strategy

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<a href="https://www.linkedin.com/in/tractnumerouno/">Craig R. Tractenberg</a> recently wrote in an&nbsp;<a href="https://www.law.com/thelegalintelligencer/2026/03/24/ftc-secures-17m-settlement-against-xponential-fitness-for-franchise-disclosure-violations/">article for The Legal Intelligencer</a> that the Federal Trade Commission secured a $17 million settlement against&nbsp;<a href="https://www.xponential.com/franchising">Xponential Fitness</a> over alleged franchise disclosure violations, a case that could send a clear message across the franchise industry about the cost of incomplete or misleading pre-sale information.The FTC’s complaint took aim at multiple aspects of Xponential’s franchise sales process, including how the company framed the path to opening. Franchisees were led to expect they could get a studio up and running within six months. In reality, many spent more than a year trying to open, and some never got there. That delay left some franchisees carrying unexpected costs such as rent and interest payments before they could generate revenue.Federal regulators also alleged that Xponential failed to disclose material background information about key executives, including prior fraud lawsuits tied to a former CEO and a bankruptcy history involving a former president of franchise development. The complaint also alleged that Xponential did not fully identify former franchisees who had left the system. In some cases, the contact information it provided was outdated, limiting what prospective buyers could learn during due diligence. Regulators also said the company failed to provide franchise disclosure documents within the required 14-day review window before collecting money or signing binding agreements.Under the proposed consent order, which remains subject to finalization by the U.S. District Court for the Central District of California, Xponential would pay $17 million to provide relief to affected franchisees. The order would also bar the company from making similar misrepresentations and require full compliance with the FTC Franchise Rule going forward.For the broader franchising industry, the case could have a lasting effect even if Xponential proves to be an outlier. It reinforces that franchise growth cannot come at the expense of clear, timely and accurate disclosures. It may also encourage franchisors to take a harder look at their FDD practices, executive disclosures and sales language before regulators do it for them. For franchisees, it is a reminder that legal review matters, but it also shows how vulnerable buyers can be when critical information is never disclosed in the first place.Read the original article&nbsp;<a href="https://www.law.com/thelegalintelligencer/2026/03/24/ftc-secures-17m-settlement-against-xponential-fitness-for-franchise-disclosure-violations/">here</a>.Want to learn more about how 1851 helps franchisees find the right franchise opportunity? Visit&nbsp;<a href="http://www.1851growthclub.com">www.1851growthclub.com</a> and start your journey.

The $17 million case against Xponential Fitness could sharpen compliance expectations across franchising and raise the stakes for pre-sale transparency.

How much can franchisees make? It’s a question many prospective owners ask before investing in a franchise. While earnings tend to be driven by variables such as industry, location and general management skills, a proper understanding of the key factors driving profitability can help franchise owners develop expectations that are realistic.&nbsp;Multi-unit franchisee&nbsp;<a href="https://www.linkedin.com/in/mangesh-patel-9368569/">Mangesh Patel</a>, who’s readying the launch of six&nbsp;<a href="https://www.beefobradysfranchise.com/">Beef ‘O’ Brady’s</a> restaurant locations in the Macon, Georgia area, shares insights from his franchising experience.<h2>Understanding Franchise Income</h2>Keeping operational costs in check can have a major impact on overall earnings. Taking a proactive approach to expenses such as food and labor, as well as payroll and scheduling, can help align actual franchise income with general expectations for the business.“I just had a meeting with a couple of people, and they said, ‘You talked about a 25% profit margin, but I’m only doing 12%.’ So, I looked at the figures they sent me,” Patel said. “Their&nbsp;<a href="https://1851franchise.com/calculate-restaurant-franchise-profit-2730476">restaurant</a> food cost was running at 37%, which should be around 30%. The national average is about 32%. If I do things correctly, my average food cost needs to be at or below 30%. And payroll should run around 18%. But many people run 25 to 28%.”So,&nbsp;<a href="https://1851franchise.com/unraveling-franchise-earnings-how-much-can-you-really-make-2723935">how much can franchisees make</a>? Here are five areas to consider.<h2>Practical Tips for Prospective Franchisees</h2><ol><li>Control Costs From Day One:&nbsp;It’s important to monitor payroll, food and supply costs closely. Overstaffing and inefficiencies can quickly reduce profits.</li><li>Plan For The Opening Surge:&nbsp;Traffic within the first few months of opening is likely to be higher. It’s important to adjust staffing and inventory accordingly, and pay close attention to how those levels change as time goes on.</li><li>Invest In Training:&nbsp;Properly trained workers can help reduce waste and improve overall service, which has a direct effect on net income.</li><li>Understand Your Market:&nbsp;Each market is unique and revenue potential will vary depending upon location, demographics and competition.</li><li>Track Metrics Regularly:&nbsp;Food cost percentages, labor ratios and weekly sales data act as key indicators operations may need to be adjusted.</li></ol><h2>What Profitability Really Comes Down To</h2>Patel notes that if franchise owners manage labor and costs properly, it’s not impossible to achieve strong cash flow even in the first year, bucking some franchising trends.So,&nbsp;<a href="https://1851franchise.com/how-much-can-you-make-as-a-franchise-owner-2724761">how much can franchisees make</a>? While results tend to vary, careful planning, disciplined operations and a proactive approach to assessing initial costs are essential. But by grasping and guiding the elements that drive franchise profitability, franchise owners can maximize overall business earnings, scaling a business that’s sustainable financially over the long term.Want to learn more about franchise opportunities on 1851 Franchise? Be sure to visit our&nbsp;<a href="https://1851franchise.com/power-rankings">Power Rankings</a> to read more on brands making moves.

How much can franchisees make? This guide explains what drives franchise earnings and how to manage costs, with expert tips from multi-unit owner Mangesh Patel on maximizing your franchise income.

How Much Can Franchisees Make? A Guide for Prospective Franchise Owners

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What’s Up with Secret Menu Hacks, and How Do Franchisees Feel About Them?

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