1851

Name: Wheat Creative

Website: <a href="http://wheatcreative.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">wheatcreative.com</a>

LinkedIn: <a href="https://www.linkedin.com/company/wheat-creative-llc/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.linkedin.com/company/wheat-creative-llc/</a>

Founder Name: Justin Baloun

LinkedIn: <a href="https://www.linkedin.com/in/jbaloun?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.linkedin.com/in/jbaloun</a>

About Wheat Creative:

Wheat Creative is a digital marketing firm specializing in franchise lead generation. Our services include content creation, website development, digital advertising, creative print and sales collateral. A foundation for growth, Wheat is a breeding ground for brilliant marketing ideas. It&rsquo;s where those ideas take root; where they get fed, nourished and cultivated into masterpieces. With decades of franchise marketing experience, we&#39;ve helped systems grow from the ground up, as well as branch off in exciting new directions. Our great ideas grow your franchise.&nbsp;

1851: What makes a great franchise development site?

Baloun: The short answer? User experience. Individually, the components are simple: a great franchise development site needs to be attractive and well-branded, easy to navigate, and impactful, with content that makes an emotional connection. The challenge is putting all of these components together in a perfect package.

The design must be attractive and professional, seamlessly matching the consumer brand while speaking to a distinct audience of franchise candidates. The website must be responsive &ndash; easy to navigate on any device &ndash; and move candidates through the sales process without them feeling lost or locked in.

The content must be clear, entertaining, and informative without over-promising. It has to find the perfect balance between the emotionally enticing and the financially pragmatic, assuring a candidate they can trust the franchise with their hard-earned money. Layer in basic programming and SEO requirements, and the entire task of building a new franchise development site is more complex than many think.

1851: What are some sites you see as top notch in franchise development?

Baloun:&nbsp;In no particular order:

Pizza Ranch <a href="https://pizzaranchfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://pizzaranchfranchise.com/</a>

Lo-Lo&#39;s Chicken &amp; Waffles <a href="http://lolosfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://lolosfranchise.com/</a> &nbsp;&nbsp;

LINK <a href="https://linkfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://linkfranchising.com/</a>

Dream Vacations <a href="https://www.dreamvacationsfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.dreamvacationsfranchise.com/</a>

Gold&#39;s Gym <a href="https://franchising.goldsgym.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://franchising.goldsgym.com/</a>

Which Which <a href="http://www.whichwichfranchising.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://www.whichwichfranchising.com/</a>

MaidPro <a href="http://www.maidprofranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://www.maidprofranchise.com/</a>

Little Gym <a href="https://www.thelittlegymfranchise.com/?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">https://www.thelittlegymfranchise.com/</a>

7-Eleven <a href="http://franchise.7-eleven.com/franchise/home?utm_source=1851franchise.com&utm_medium=article&utm_campaign=wheat-creative-on-how-to-build-a-strong-franchise-development-website-2706887" target="_blank" rel="nofollow" target="_blank">http://franchise.7-eleven.com/franchise/home</a>

1851: How should franchise sales professionals and executives evaluate their development site?

Baloun:&nbsp;Start by asking if your current site matches your consumer brand, if&nbsp;it has been rebuilt/refreshed in the last five years&nbsp;and if it&rsquo;s responsive. After those basic criteria are met, it all goes back to the components above.

1851: What are the most important KPIs around a development site?

Baloun:&nbsp;Before we launch any new site, we run through the page speed and SEO test. After launch, we monitor three sets of numbers on an ongoing basis:

<ol>
	<li>Steadily increasing organic traffic numbers and Google rankings</li>
	<li>Improving traffic quality numbers (bounce rate, pages per session, time on site)</li>
	<li>The big one &ndash; qualified candidate conversion rate via forms and call tracking</li>
</ol>

We expect improvement in all three sectors when compared to the old site and in year-over-year numbers.

Wheat Creative on How to Build a Strong Franchise Development Website

1851 Franchise

The founder behind Wheat Creative, Justin Baloun, offers insight as to what makes a great franchise development site.

wheat-creative-on-how-to-build-a-strong-franchise-development-website

Fresh Coat

Photo of Fresh Coat vehicle with ladders on top

The Rise of Home Improvement Franchises: Why Now Is the Time to Invest

why-invest-home-improvement-franchise-fresh-coat

HomeTeam Inspection Service

Photo of HomeTeam inspector in red polo and khaki pants, walking by branded vehicle

Real Estate Today: Behind the Drywall: The Truth About Home Inspections

purpose-of-home-inspection

Dog Training Elite

Dog Training Elite Franchise - DTE - National Service Dog Month - 1851 Franchise

Celebrating Service Dogs: Why Proper Training Changes Lives — And How Dog Training Elite Is Leading the Way

dog-training-elite-national-service-dog-month

Senior Care Authority

How This Senior Care Authority Franchisee Turned Love for His Grandparents Into a Lifelong Calling

how-this-senior-care-authority-franchisee-turned-love-for-his-grandparents-into-a-lifelong-calling

Hometown News: Like Father, Like Son — Family-Run Inspection Business Blends Generations of Expertise and a Keen Eye for Detail

father-son-home-inspection-franchise-florida

Buying a Franchise Masterclass

 Franchise Opportunities

Get Support Buying a Franchise

How to Buy a Franchise White Paper

How to Buy a Franchise

How to Sell Franchises

How to Grow a Franchise

Find a Franchise Supplier

1851 Franchise Opportunities

Franchisor News

Franchisor Power Rankings

FranCamp Mastermind Summit

Franchise Development Website Builder

Franchise Resources

What ALEC-Laffer's Report Means for Franchising

Website Awards

Power Rankings

About 1851

Advertise on 1851

Contact 1851 Editorial

Terms of Use

1851 Login

GROWTH CLUB LOGIN

facebook

instagram

twitter

linkedin

youtube

Design with American and Federal Reserve flags against light blue background

Federal Reserve Expected To Cut Rates by Quarter Point, a Move That Could Boost Franchise Growth

fed-rate-cut-boosts-franchise-growth

Potbelly to be Acquired by RaceTrac in $566 Million Deal 

racetrac-acquires-potbelly-in-566-million-deal

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities - 1851 Franchise Agg

Health Care Hiring Slowdown Highlights In-Home Care Franchise Opportunities 

health-care-hiring-slowdown-in-home-care-franchise-opportunities

Caribou Coffee Names Scott Kennedy CEO, Eyes Continued Growth

caribou-coffee-names-scott-kennedy-ceo-eyes-continued-growth

McDonald’s Launches New Extra Value Meals as Consumer Demand for Value Continues to Climb

mcdonalds-launches-extra-value-meals

Technomic Releases Annual Ranking of the Top 15 Fast-Food Chains in the U.S.

technomic-releases-annual-ranking-of-the-top-15-fast-food-chains-in-the-us

Friendly’s Parent Company Acquired by Multi-Unit Franchisee as More Owners Take the Lead in Brand Acquisitions 

friendlys-parent-company-acquired-by-multi-unit-franchisee-as-more-owners-take-the-lead-in-brand-acquisitions

Hely and Hiral Patel Bring Their Longtime Dream to Life With The Brass Tap

brass-tap-franchise-pasadena-maryland-hely-hiral-patel

1851 Keyword - The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

The Secret To Succeeding With a Part-Time Franchise Is Picking the Right Model

part-time-franchises-picking-the-right-model

Franchisee spotlight graphic with photo of Ricki Oberoi and Layne's Chicken Fingers logo

Wheat Creative on How to Build a Strong Franchise Development Website

MORE STORIES LIKE THIS